Web Design Best Practices | Website Design Tips for Any Business Owner
Web Design Best Practices | Your website is regularly the first contact people have with you and your business. That means it’s a make-or-break occasion to turn a new visitor into a potential customer down the road. So how do you make sure it’s designed to execute its primary duty—converting visitors to customers? How your website is laid out, what colors, fonts and images you use can mean the differentiation between success and failure. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for a winning web design.
A well designed website will help your users easily find what they are looking for and will make your business look proficient. Designing a website from the beginning with search engines and your users in mind will help your website to be a winner.
1. Proper Call to Action | Web Design Best Practices
Your website’s call-to-action (CTA) must do precisely that- grab attention and prompt a response. Without a proper call-to-action, all the web design and copywriting hard work amount to little more than just a simple exercise. It’s not enough to publish just a shiny design; you want readers to engage with you and take an action that will provide value for your business. Actionable, specific language is the most important part of writing your winning call-to-action content.
2. Intuitive Navigation | Web Design Best Practices
The easier your website it is to utilize, the more people use it. An essential part of “easy to use” is intuitive. Intuitive design means that when a user sees it, they know precisely what to do. There is a lot that goes into designing a website that can be navigated easily by the greater part of people who visit your website. If you can figure out a way to make your website easy to navigate you have a lot better chance of people returning to your website, and eventually making it their go to resource for the topic that your website covers.
3. Color | Web Design Best Practices
Using a generally neutral color palette can help your site project an elegant, clean and modern appearance. If your site uses product pictures or headlines with significant messages, you should always chose a desaturated background so the images will ‘pop’ or ‘stand out’ on the page. A saturated background will dictate your page, causing both the content and images to be lost. Considerations relating to the psychology of color, your brand, and your spectators may help you narrow your color choices.
4. Simplicity | Web Design Best Practices
Simple web design means no confusion, clear navigation, crisp fonts and simple logos. Simplicity in web designing means how easily and efficiently your website can communicate the company messages. It is the look or design of the webpage that will correspond to the web surfer about the personality of the organization. Simple designs do not replicate themselves, and they do not overcrowd the page with lots of filler. If a simple design needs to be reorganized, only things like colors, fonts, gradients and text need to be changed.
5. Fonts | Web Design Best Practices
The web may a fast momentum, but quality typesetting requires lots of persistence. If you don’t stick up for the time it takes to do a job with precision and carefulness, who will? Your font is arguably the part of your design that needs to be most readable, so make sure you choose a font that works well in miniature sizes.