Web Design Explained | A Look At Photography Website Design: Simple Tips For Better Website
Web Design Explained | Marketing a photography business requires a visual media, one that not only lives up to the aesthetic appeal of the imagery, but also provides the functionality to help photographers succeed. In today’s world, that means a website — a stunning, easy to use, secure, professionally designed website. If you are not staying on top of design trends and consistently working on your photography website, you will find yourself behind times and will lose business because of it.
Gone are the days when you could set up a website and let it sit idle for a few years. Keep in mind that you are marketing to the millennial generation, a generation that has grown up with the internet, mobile devices and social media. In addition to your best images, do you know what features are found in successful photography websites? What are the most crucial things to consider when presenting your best work?
Keep Things Simple, Clean, Uncluttered | Web Design Explained
If people are constantly talking about the design of your portfolio website, then you are probably doing something wrong. Your images are supposed to be the center of attention, so don’t clutter your website with useless design elements. When you have house guests, you clean up, so extend the same courtesy to your online real estate as well. If people notice the design of a site over the photography it contains, that’s a problem.
Simplify Navigation | Web Design Explained
People have short attention spans, which means you have to make it as easy as possible for your visitors to get to where they want to go. Make your website dead simple to use. Make the navigation easy so people can focus on the photography without being distracted by trying to figure out how to navigate the website. Today’s web users are using touchscreens, mouse wheels or trackpads, and with a flick of a finger they can scroll through a website. Scrolling enables users to continue reading and discovering more of your page but each time you require them to click a link you are forcing them to make a decision.
Narrow Down Your Choices of Images | Web Design Explained
The old saying is true: “Your portfolio is only as good as your worst image.” Make sure there are no weak images in your portfolio. Although you may have a large collection of images you want to share with your potential clients, try to limit your selection to the stronger pieces. Too many images in your portfolio can increase load times, and provide the visitor with too many options. It can make your portfolio feel like it is dragging on and on.
Only Use High Resolution Images | Web Design Explained
Some photographers are afraid to upload high quality images to their portfolio because they think it increases the chances of unauthorized usage. Forget about this! Let your work shine by filling the entire width of the page. When a potential client goes to your portfolio website, they expect to see high resolution, professional looking images. So give them that! Don’t display “full size” images at 300px by 300px.
Make It Easy For Your Users To Contact You | Web Design Explained
Omitting or hiding ways for people to contact you is a grave mistake, one that you may not even know you’re making. Think it through: If someone stumbles upon your website and wants to talk with you, how would they do it? Regardless of how good your work is, if your potential client can’t get in touch with you, you’re not getting any work. Whether it’s a contact page, a phone number on every page, or an email address in the footer, finding your contact information should be a breeze for your visitors.
Keep It Fresh | Web Design Explained
People are used to seeing new content each and every time they visit a website. We’ve grown out of seeing the same old stuff on every visit. This is the same for your photography portfolio, with a little less emphasis on how often you should be updating. Blogs are a great way to keep fresh content on your website. Blogs are dynamic by nature and give a breath of fresh air to any stale photography website. They’re also great for SEO and people love them. When you decide to update your portfolio, only update if the new images are stronger than the older ones. It makes no sense to replace a strong image with a weaker one, even if it’s more recent.