Web Design Inspiration | Design Like A Pro: Essential Web Design Tips For Business Owners
Web Design Inspiration | When it comes to marketing your business, it is crucial to make sure you have a strong online presence. And for that, having a website is a must. The Internet now dominates the way we communicate, the way we shop, and the way we make decisions both online and in real life. There aren’t any secret shortcuts to create a stunning website that everyone will visit again and again, but there are certain things you can do to improve your website’s appeal and conversion rates. Anyone who uses the Internet on a daily basis knows what they like in a website.
However, what’s the use of launching a business website if no one knows about it? For your business to perform properly, you have to make sure that people are attracted to your website on a regular basis. Much like fashion, web design is constantly evolving with trends and fads coming and going, so when it comes to designing a website that will leave a professional impression, you will want to keep everything up to date and on trend. These 6 simple web design tips will help you get started.
First Impression Counts | Web Design Inspiration
Remember that you have just a few seconds to convey your value proposition to your visitors when they enter the website. If you don’t immediately answer their needs or offer a solution to their problems, they will click back and exit your website. If you do nothing else to improve the usability of your website, you should make it load as fast as possible. One of the major reasons behind long loading time is a heavy website. You have to get rid of all the clutter. Remember, the lighter a website is, the faster it will load.
Keep It Simple | Web Design Inspiration
Leave enough space between your paragraphs and images so the visitor has space to breathe and is more able to take in all of the features your website and business have to offer. Controlling white space through layout will keep your visitors focused on the content and control user flow. There are certain practices that can help make the information on a page easier to understand – think shorter sentences, larger, legible font, headings, white space, and sections differentiated by contrast and color.
Don’t Make Visitors Think | Web Design Inspiration
People should be able to browse your website without confronting dead ends that cause them to navigate away from your website. Your website’s layout should straightforward so that visitors can easily move from page to page and find what it is that they’re looking for. So instead of placing links to less important pages at the top of your home or landing pages, put less important links or pieces of information at the bottom of a page in the footer.
Consistency Is Everything | Web Design Inspiration
Users like to know where they are within a website and if the style of a page drastically changes or somehow feels different, they will lose interest and can start to feel lost. Maintain consistency and a professional image by making sure everything matches, from heading sizes and fonts you use to design, color and style of images. Choose a color scheme with three mild colors and use them throughout your website. One should be your background. Light blue and white work well. Use one or two other colors to emphasize link buttons, your header and other important design elements, such as your calls to action.
Test, Improve, Test | Web Design Inspiration
Whether you are trying different placements for a call to action or even testing different shades of a color, website optimization can make a big impact to your bottom line. Determining exactly where your website is falling short is the only way to make the right changes that will make your visitors happier and motivate them to convert to paying clients at the highest possible rate. Monitor keyword rankings, conversion rate, and bounce rate for every page as you improve your website’s design.
Tell Your Visitors What To Do | Web Design Inspiration
The best calls to action clearly communicate what you are offering as opposed to forcing people to figure it out on their own. By creating links that are simple and explanatory, you help your visitors and make them want to click. Calls to action should be in the top area of a website, above the “fold” that requires the visitor to scroll. If your page is long enough, having another call to action on the bottom of your page is a smart idea as well. Make your call to action buttons so appealing visitors can’t help themselves. They just have to click it.