Web Design Made Easy | Maximize Your Brand Exposure! Website Design Tips To Help Your Business Go Big
Web Design Made Easy | When it comes to marketing your small business, it is important to make sure you have a prominent online presence. And for that, having a website is a must. You might be slowly building a fan base on Facebook, posting small bits of content on Twitter and publishing images to Pinterest. However, without a digital home, you’re spreading your efforts too thin and missing a crucial opportunity to engage and connect with your existing and potential clients through a dedicated website.
Of all of the tools in the small business owner’s marketing arsenal, your website is one of the most effective. A well-designed website can be the main difference that makes a potential client choose to stick around, browse and actually make a purchase, or move on to a competitor’s website. It’s obvious your business website is everything. So how do you make sure it’s built to achieve its main goal – converting traffic into sales? Let’s find out!
Keep It Clean And Organized | Web Design Made Easy
People, while rushing to find the particular information they are searching for, rarely read through web pages; in reality, they scan headings and bullied lists to find the detailed sections they want to know more about. A well structured website will be far more effective then one that is a mish-mosh of information mindlessly thrown together. Leave enough space between your paragraphs and images so the visitor has space to breathe and is more able to take in all of the features your website and business have to offer. Try to keep everything simplistic or even minimal with only your most vital content spotlighted. Sometimes less really is more.
Content Is Still Vitally Important | Web Design Made Easy
All the search engines scan website content now, almost ignoring things like meta tags. The more content you have on your website, the more the search engines can scan – but there is more to it then that: people come for the content too. Your job is to make sure that whatever text you’re putting up on your website is logical, and is actually interesting to read. Not taking care of things like the copy of your website is a tell-tale sign that you probably don’t care about other parts of your business either.
Make Your Text Easy To Read | Web Design Made Easy
Text is important. It’s there to offer information and answer questions even before they’ve been asked. With that said – don’t make your visitors squint to read it. Find a font that can be easily read and size it no less than 11pt. If you’re using Web fonts, try to use no more than two font families in order to ensure quick load times. Size isn’t the only factor, though. Putting cream colored text on a white background, for instance, will either leave your visitors with a headache or make them give up and move on. Neither of these scenarios are what you’re trying to achieve – so make sure you double check all your text for readability.
Show Your Products | Web Design Made Easy
If you are selling something that has a visual representation – then professional looking imagery is key. Even a multi-million dollar resort will not look good if the images are amateurish. Getting people to have an emotional connection with your business is a vital factor in ensuring long-term sales. Imagery appeals to the emotional side of the brain, but resist the temptation to overload clients with too many images. Too many images can make a website load more slowly. Experts suggest that you include a good mix of graphics and text on every page to enable search engines to assess the relevancy of your website.
Pay Attention To Navigation | Web Design Made Easy
Navigation is another vitally important element; it’s how visitors find things on your website, so make sure to make things as accessible as possible. Confusing navigation layouts will result in people abandoning a website rather than trying to figure it out. So instead of placing links to less important pages at the top of your home or landing pages, put them at the bottom of a page in the footer.
Include Contact Details | Web Design Made Easy
Not including contact information is a huge problem, and thankfully it’s rare, but websites exist that have neither an email nor a contact form. Make sure you provide relevant contact information – including phone number, email and physical address – on your home page, or as a header on every page. The idea is to make it as easy as possible for someone to contact you if they have a question, run into a problem or would like more information on your products or services.