Web Design Secrets | 7 Simple Tweaks For Improving Your Small Business Website
Web Design Secrets | Of all of the tools in the small business owner’s marketing arsenal, your website is one of the most effective. Even brick-and-mortar stores can benefit from a website that promotes their inventories and helps potential clients find their locations. Oftentimes, your homepage is the first contact that clients have with your business, and if it doesn’t hook them in quickly, you can miss out on hundreds of potential clients.
An engaging website that appeals to your target audience can be the critical difference between a potential client choosing to browse and making a purchase or simply moving on to one of your competitor’s websites. Sharing your website is like showing up to a first date. That is to say: first impressions are vitally important. Luckily there are a few tips you can use to get more traffic your way, generate more leads and have fewer problems with your small business website.
Content Will Make Or Break Your Website | Web Design Secrets
Your typical small business website will consist of several pages – pages like contact page, about us, and sitemap pages are quite essential, but most will suit to their own needs. You’re literally telling potential clients what your business is all about through content. Keep in mind that if any of the content on your website is time-sensitive, you will have to keep an eye on it to make sure it has not become outdated. If your last press release is from two years ago, consider removing that page altogether or adding a few new ones to avoid appearing behind the times.
Use Intuitive Navigation | Web Design Secrets
Rather than challenging people’s expectations with an unusual navigation, it is probably better to stick to web standards for icons and navigation bar. Your visitors will definitely thank you. Primary navigation options are usually featured in a horizontal menu bar along the top of each page. However, consider also including a secondary navigation underneath the primary navigation bar, or in the left-hand margin of the web pages, known as the sidebar.
Make Your Website Responsive | Web Design Secrets
Research shows that the first place the vast majority of consumers turn for information on local businesses is the Internet. That means your customers and prospects are looking for you online, from their laptops as well as tablets and mobile devices. In other words, your website has to be responsive. This means that your website will rearrange the layout when viewed on smaller screens. It makes your website more readable and usable on mobile devices like smartphones and tablets, and it even affects your search engine rankings.
Interact With Visitors | Web Design Secrets
Keep your potential clients engaged by giving them the opportunity to take part in surveys, rate products, leave comments, leave reviews of your services, as well as subscribe to your newsletter. Many visitors to your website will be doing research; chances are, they may not be ready to make a purchase immediately. Getting their email addresses allows you to keep in touch for when they are ready.
Invest In Professional Photography | Web Design Secrets
If you are trying to sell a product, you want to make it look as good as possible. Many small business owners use professional pictures to highlight what they are selling. After all, this may be the closest a potential client gets to your product before they decide to buy – or not to buy. Website visitors can sniff out generic stock imagery in a second – and they’ll be left with a generic impression of your business. Your company isn’t generic, so show your visitors that by investing in professional photography.
Reinforce Your Brand | Web Design Secrets
Assuming you already have branding design elements such as a logo, brand colors, and fonts, keep in mind that these should be maintained throughout your new small business website. In other words, the design of your website should match any existing marketing material you have, both online and off. A strong brand identity is important because you want your website to look as professional as possible and instill confidence in potential customers.
First Steps To Get Traffic To Your Small Business Website | Web Design Secrets
Unless your website is just there to provide information to you existing clients, you must know how you will get visitors. Website traffic does not just appear by itself. Some options to consider are: business directories, online or traditional display advertising, social media, pay-per-click advertising, SEO, etc. SEO has one of the highest ROIs of all the marketing strategies. Plus, do it right and SEO can literally put your marketing on autopilot, allowing you to focus on improving the quality of your business, instead of figuring out how to bring in potential clients to your website.