Web Design Tips | You Have 7 Seconds to Capture My Attention… Tick Tock
Web Design Tips | People just seem to love things that are beautifully designed, whether it’s the presentation of your food at a fancy restaurant or the latest Apple product. The internet is full of thousands upon thousands of awe-inspiring websites. To enable you to stand out in this tough market, it’s important to make your website as impressive as you can. We all want to have a beautifully designed website and yet, it’s surprisingly hard.
A plethora of studies show a well-built website will generate better customer traffic and an improved user interface will increase conversion – generating new business at an exponential rate. Basically, users’ habits on the web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for.
How your website is organized, which colors, fonts and images you use, or don’t use, can mean the difference between success and failure. Most visitors search for something interesting, useful, and clickable; as soon as some promising search results are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.
Want to make sure that visitors will exit your website almost immediately after opening it? Be sure to make it difficult for them to find what it is they are looking for. Want to get them to stay on your website longer and click on, or buy stuff? Follow these web design tips!
Take a step back, and curate your best work | Web Design Tips
If your primary business is offline, just present enough clear, concise information to get potential clients to call or email. If you sell your products or services online, provide complete information to give visitors the confidence to click and buy. Don’t put too much content on any one page, because most people don’t like to scroll down.
Choose at least five projects so you can showcase the breadth of your work, but be selective. Remember, it’s always better to have a portfolio section of your website with a few projects that are stellar, than dozens of projects where some of them are just OK. The quality of your website is only as good as your weakest project.
Use eye-catching images | Web Design Tips
Now that you’ve edited the work you want to showcase, get into the nitty-gritty of each project and think about how to best present it. Be careful, website visitors can sniff out generic photos in a second – and they’ll be left with a generic impression of your business. Stunning images draw the eye, providing an emotional connection to the written content. Poor quality images or images that have nothing to do with your message, on the other hand, are worse than having no photographs whatsoever.
Have a polished, professional logo | Web Design Tips
Incorporate memorable elements of your brand into your website, such as your logo, fonts and company color scheme. Your logo is the key part of your brand, so make sure it’s located prominently on your website. Use a high-resolution image and feature it in the upper left corner of each of your web pages. Also, it’s a good rule of thumb to link your logo back to your homepage, so that visitors can easily navigate back to it.
Keep the website design simple | Web Design Tips
It’s very easy these days to be visually overloaded with images, to the point where our brains stop processing information when confronted with too many options. Your website is a vehicle for people to find your work. You don’t want the website to be overly flashy or unconventional — that will make the content more difficult to access. Simplicity in the interface and visual design of your website will push your work to the surface, where it should be.
Don’t be afraid of the white space. Actually it’s really hard to overestimate the importance of white space. Create enough space between your paragraphs and images so the visitor has space to breathe and is more able to absorb all of the features your website and business have to offer.
Keep it fresh | Web Design Tips
Keep in mind that your work doesn’t end with just creating a killer website. You’ll also want to regularly update it. Changing content draws visitors back. One easy way to renew your content without a lot of code changes is by starting a blog. The best websites are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!