Web Page Design Guidelines | Want A Good Website? 5 Tips That Will Help You Build For Success
Web Page Design Guidelines | There aren’t any magic pills to design an amazing web page that everyone will visit again and again, but there are certain things that can help. How your website is laid out, which colors, fonts and images you use, or don’t use can mean the difference between success and failure. Your website is often the first interaction people have with you and your business. That means it’s a make-or-break opportunity to turn a new visitor into a potential client down the road.
Want to make sure that visitors will exit your website almost immediately after landing there? Be sure to make it complicated for them to find what they are looking for. Want to get people to stay on your website longer and buy stuff? Follow these simple web page design guidelines.
Your website should reflect your brand identity | Web Page Design Guidelines
Decide on your key messages and branding before you start the web design process. These will influence every aspect of the web page design; from navigation, to imagery and page layout. Your logo is the key part of your brand, so make sure it’s located visibly on your website. Use a high-resolution logo and feature it in the upper left corner of each of your pages.
Also, it’s a good rule of thumb to link your logo back to your home page so that visitors can easily navigate back to it. Incorporate other existing brand elements such as fonts, colors and even your company slogan into an exciting website that can not only strengthen your identity, but also enhance your position in the marketplace.
Less is more | Web Page Design Guidelines
Your website visitors are there for a reason, and if you make them work too hard to find the information they need, or find the products or service they want, well, there are millions of other websites that they can, and probably will go to instead. Your goal should be for your visitors to know exactly what your website is about in less than 5 seconds.
Keep the design and content uncluttered by utilizing white space and breaking the content into smaller chunks which are easier to digest for your visitors. What constitutes clutter? Think of the last website you went to that inundated you with pop-ups, ads, and information overload. Your clean and minimal website design can be a respite from competitors’ overwhelming sites.
Choose fonts that are easy to read across devices and browsers | Web Page Design Guidelines
Text is important. It’s there to provide information and answer questions even before they’ve been asked. Consider the font type, size, and colors. While a cursive font might add character to the site, if it is too difficult to read, website visitors won’t stick around long enough to appreciate the rest of your site’s charm. There are a few simple rules you can adhere to that will keep you and your text in the clear.
Don’t use uber-tiny font size. While it might look cute, it’s just not practical. Make sure your readers won’t need a magnifying glass to figure out your message. Also, make sure the colors you use are easy to read. Bright yellow font on a white background isn’t going to keep visitors on your website for very long!
Optimize your call to actions | Web Page Design Guidelines
Look at any successful e-commerce or service provider website, and you will notice they include a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” It really doesn’t matter how much traffic you generate, and how attractive your website is; if you don’t make it clear what your visitor should do next, then you’ve wasted your investment. Make it easy for your visitors to know what they should do to respond to your call to action.
Keep it fresh | Web Page Design Guidelines
Designing a great website is like gardening. Every so often you need to prune and selectively remove elements that are no longer representative of your best work. However, content is still king. You don’t want visitors to see outdated content and think your business isn’t active online, which could have a great effect on your bottom line. Make sure you post new content regularly. Both your visitors and search engines will love it.
Get the most out of the mobile version of your site | Web Page Design Guidelines
When the internet was in its infancy, there was only one choice for users who were trying to connect. It was desktop or bust if you wanted to experience the internet. That’s no longer the case, with users accessing the internet on desktops, tablets and mobile devices and 17.4% of global website traffic originating from mobile devices as of the end of last year.
What good is a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, zilch. Keep mobile development in mind as you develop your website, so that all of your potential clients can achieve optimal interaction with your website from whatever device they are accessing it. After all, you don’t want to miss out on potential client just because they’re on the subway, do you?