Web Page Development Tips | Break the Ice: The Anatomy Of A Perfect Landing Page
Web Page Development Tips | Getting quality traffic to your website has never been easier. You have SEO, pay-per-click ads, social media, email marketing, display ads, mobile ads… and the list goes on and on. Consumers, however, are starting to automatically tune out anything that isn’t interesting. Do you have abandonment issues because your landing page bounce rate is sky high? Donʼt know how to solve the problem? If your website is like most websites on the internet, you’re throwing a lot of sales out the window by making some simple mistakes, or missing a few key opportunities. Let’s talk about where to put your focus in order to boost your website’s conversion rates.
A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad, or display ad). A well-designed landing page can make the difference between a potential client making a purchase, or abandoning your website. Separate landing pages designed specifically for different offers are vital for providing a quality experience for visitors, and improving conversions with a targeted message that matches each visitor’s need. These tips will show you how to do it right the first time.
Great Landing Pages Are Short, Sweet, And Uncluttered | Web Page Development Tips
A landing page should offer all the vital information, but not so much as to overwhelm (and as a result, drive away) your potential client. When dealing with website visitor, you have to get right to the point with no muss, and no fuss. Provide the critical info that is relevant to your target audience and nothing more. Use clean designs and direct your potential client’s attention to your offer, benefits and call-to-action buttons. Leave empty space on your page to increase readability, and conversion.
Typically, a landing page has to grab the visitor’s attention in the first 3 seconds after they get there. If your potential client blinks, and can’t see clearly what they should find on the page, or aren’t interested in what they see, they are more than likely to bounce away empty-handed.
Create Eye Catching Headlines | Web Page Development Tips
Most great landing pages use the main headline to confirm the offer, and use a sub heading for more explanation, or value proposition (why your offer is awesome). Remember, the header has to grab visitor’s interest within the first 3 seconds of hitting the page. The rest of the page doesn’t matter much if the heading doesn’t match visitor expectations. Include the headline from your ad as the headline on your landing page. Don’t use too much text; only include key information, and break it up nicely with clear headings, or white space.
Use Images | Web Page Development Tips
You know it – pictures tell a thousand words. This is especially true on the internet. Most campaigns are targeted towards a particular segment or user demographic. As such, itʼs a great idea to try different images that provide varied emotional responses. Images are the most shared and liked content on social networks. They’re very powerful on your lead-generating landing pages too. Donʼt use images you found on the internet, especially the one that appears ﬁrst in a search of Google images. Youʼll seem generic, and not too trustworthy.
Above The Fold | Web Page Development Tips
Keep your CTA, form fields, and benefits ‘above the fold’. In other words, make sure all your important landing page information can be seen on screen, without having to scroll down. Keep it where it can be seen. Donʼt let it fall below the fold, and if you have a long page, repeat the call to action at the bottom of the page, or once in every page length to remind the visitor, and provide them with a mechanism to act, regardless of where they are.
Know Your Customer | Web Page Development Tips
In order to design and build a fully optimized landing page, you have to know who it is you’re marketing to. Make a list of demographics for your target market, or even write out a number of buyer personas that detail the daily behaviors of your target clients. Who is your audience? And what are their hopes, dreams, and aspirations? As silly as that sounds, it’s true to some degree – the better you understand your audience, the more you can cater to their wants and needs.