Website Conversion Optimization Guide | How To Design Websites That Match User Expectations: The 5 Commandments Of Effective Web Design
Website Conversion Optimization Guide | As we see more and more businesses move their services online, and even more startups begin their life online, there’s a greater need for websites that are designed and developed to sell. Not so long ago, it was a generally-accepted notion that getting traffic to your website – any kind of traffic – was a great thing. These days, we know such “wisdom” not to be the case. Getting potential clients to your online doorstep is only the beginning of the battle to win them over.
A great-looking website may accomplish the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services you’re providing. Regardless of what conversion goals you have for your website, keep in mind that the entire purpose of that website’s existence is to convert. You aren’t really interested in a better looking website. You’re interested in an effective, high-converting website, and if you aren’t careful, the same actions that make your website appealing can also lower your conversions. To help you set up a website that converts, we’ve put together a list of useful tips.
Keep It Simple | Website Conversion Optimization Guide
Choice is great, but when your visitors are presented with too many options, they may end up being confused about where to go. Nobody wants buyer’s remorse (where a person chooses an item and decides later it’s not right for them), so many people spend more time than they should on deciding, and they become paralyzed. You’ve crammed tons of images, content and every other element you can think of onto your landing page, hoping that an informed visitor is a motivated potential buyer. The truth is, your overwhelmed audience is far more likely to bounce off your website than to try to wade through all that clutter.
Foster Usability | Website Conversion Optimization Guide
Is your website intuitive and visitor-friendly? Those are the vital design factors affecting conversion rates. Usability is measured in terms of the ease with which your visitors can perform tasks and the time it takes them to complete those tasks. Use short obvious pathways to action and come up with a website layout accordingly. How your website is laid out will not only affect usability by website visitors but also by the search engines. Plan your website navigation, pathways and links so that relevant targeted visitors will find your website and be more likely to convert to paying clients.
Design Call-to-Action Buttons That Get Clicked | Website Conversion Optimization Guide
Web designers are well aware of the fact that call-to-action buttons and links play a vital role in converting a visitor into a client. But surprisingly, even today, we come across too many websites with vague calls-to-action. Make sure your call to action are obvious, prominently displayed and emphasized with visual clues. Lead visitors quickly and clearly into the action you want them to complete, and you’ll definitely get more conversions. To make it easier for visitors to convert, try putting your call to action buttons where they can see them right away — above the fold, or the area of your homepage that is visible when you land on it, without scrolling.
Mobile Web Design, Scalability And Browser Compatibility | Website Conversion Optimization Guide
Consider devices your audience uses when looking for information: are they using smartphones and tablets or desktop computers? Do they have a big bold monitor to work on or a tiny phone screen? Web designers began using responsive web design, because device screens were getting smaller. But now, there is a different reason why you should make your website responsive; screens are also becoming bigger. With popularity of various types of large-screen Internet enabled devices like smart TVs, gaming consoles, skyrocketing, it is imperative you use responsive design to provide your visitors with an enjoyable and memorable browsing experience.
Beef Up Your Contact Page To Increase The Trust Factor | Website Conversion Optimization Guide
In today’s digital world, you need a footprint to build trust, so add trust elements to your website and see your conversions go through the roof. Here’s how: add an address to your contact page, add a phone number to your order forms, and offer links to previous clients who value your work, and consider including testimonials of your satisfied clients. Add links to your LinkedIn profile, your other social networking profiles and your portfolio. Increasing your footprint increases the trust factor, which will help boost the conversion rates.