Website Conversion Optimization | Simple Website Design Tweaks That Will Send Conversions Through the Roof
Website Conversion Optimization | While your website is certainly no one-trick pony, when it comes to its role of a marketing tool, its ability to drive conversions is definitely one of its bragging rights. A conversion is the most critical factor to the success of your online marketing strategy and goals. It means getting your website visitors to do what you want them to do, whether that is to purchase your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a contact form.
If you receive 10k visitors per month, sell a product for $50, and have a 2% conversion rate, you’re making $10,000 a month. If you were to improve your conversion rate just slightly to 4%, you’d double your income to $20,000 a month. That’s what makes conversion optimization a vital part of any website that sells. True conversion optimization takes time and testing. What works for one business may or may not work for yours. However, there are some good old standbys that are generally accepted as universal. If you don’t know where to start on conversion optimization, here are a few quick and easy tricks.
Design A Website That Connects | Website Conversion Optimization
Effective web design is eye-catching, engaging, and drives the advertiser’s intended actions. It’s a critical part of any online marketing strategy. The easier you make it for your visitors to see who you are, what you’re offering, and what you’re asking the to do in return, the more likely that person is going to convert. Obvious, right? Keep your calls to action, form fields, and key features above the fold. In other words, make sure all your important landing page information can be seen on screen, without having to scroll down.
Create An ‘About Us’ Page | Website Conversion Optimization
We’re amazed by the number of websites that simply do not tell visitors what it is they actually do very clearly on their landing page. It’s almost as if they think that every visitor is already fully in-the-know before ever entering the website. Not only should you have an About Us page, but you also have to fill it with great information about your business. This is one of the pages many visitors go to when they want to do business with a company, but need to feel a bit more certain about whether they can trust you or not. News flash! Most first-time visitors have no idea who you are and what you do!
Use Calls-to-action | Website Conversion Optimization
Calls to action (CTA) are phrases commonly found in links, buttons and headlines that are used to provoke an action from your website visitors. If you want your website visitor to do something, then use calls to action. Keep in mind that if you’re using the same design for various offers, it can also get stale pretty quickly. Why? Because the design no longer grabs your visitors’ attention. That’s why it’s crucial to regularly update the designs of your calls to action. Once you notice click-through rates dipping, spend some time updating the design and copy of your CTA buttons.
Reduce Friction | Website Conversion Optimization
Now that you’ve sold your visitor, and they’re ready to take action (convert), they have to submit a form on your website. Make sure you give them that opportunity! If you don’t, you’re just throwing potential leads away. How complicated is your website’s conversion process? Truth be told, there are quite a few distracting, annoying, and confusing obstacles that can prevent your website visitors from converting. Make sure that your checkout process includes as few steps as possible. Every click that visitors are forced to make is an opportunity for them to flee. Studies show that drop-off rates increase as the number of checkout process clicks increases!
Contact Information | Website Conversion Optimization
Include your phone number, social network links, and even the address and a map and of your location. The more accessible you are, the more friendly and ‘open for business’ you appear. Don’t hide from your potential clients if you want their business. If your phone number isn’t prominently displayed on your website, you are potentially losing these clients. Most visitors won’t call, but the confidence a prominently displayed phone number gives them can be immeasurable. It’s the security in knowing you can call and get immediate help, rather than waiting 24 hours (or more) for someone to return an email.