Website Design Advice | 6 Big Design Ideas For Small Business Websites
Website Design Advice | Of all the tools you have in your marketing arsenal, your website is probably the most powerful one. It can get the products or the services you’re providing in front of your potential clients and tell them why they should do business with you and not someone else in your area. However, it can also turn them away. In other words, how you set up your website can be the critical difference between success and failure.
Yet, you’d be surprised how many small business owners overlook this incredibly important tool. Word of mouth marketing is a great thing, sure, but it’s your website that can take your business to a whole new level – if it’s done right, that is. So, what makes an effective small business website? What can you do to turn your website into an unstoppable conversion tool that grows your client base and boosts your business? Read on to find out!
Keep It Simple | Website Design Advice
Less is more, especially when it comes to web design. Not only will a cluttered website take forever to load, which might cause your visitors to abandon the website before it even finishes loading, but it can also overwhelm and confuse them. In other words, don’t bury important information under tons of irrelevant design elements, and don’t make it challenging for your potential clients to find what it is that they’re looking for. If you think potential clients will spend more than a few seconds hunting down the information they’re looking for, you couldn’t be any more wrong. Chances are, they’ll just click the dreaded X symbol and abandon your website.
Content Is King | Website Design Advice
Your website might be the world’s most appealing piece of design, but if the content has been carefully crafted to appeal to your target audience, it won’t do you any good. Try and take a look at your website as a potential client would – is all the information about your business and the products or services you’re providing readily available? Is the imagery appropriate and relevant? Is the content interesting enough to grab the attention of a potential client and make them want to find out more about you?
Working on creative, unique content isn’t a good idea just for the user experience – it can also greatly affect the search engine optimization. By creating content appropriate for your industry, you’ll have an opportunity to include your target keywords throughout the website, which in turn will help your website score a lot better search engine rankings.
Ensure Readability | Website Design Advice
The presentation of your content is just as important as the content itself – you can slave over the content for days, weeks, even months, but if you don’t keep it organized and well-structured, your visitors will give up mid-sentence and move on. Don’t overwhelm your visitors with long pages of text – instead, use plenty of white space, break longer paragraphs into smaller, easier to read chunks, and make sure you’re not using font sizes smaller than 8pts.
Another vital thing to keep in mind is the font itself. We all have that one calligraphic font we stumbled upon while browsing Pinterest, but that doesn’t mean we should use it for the website copy. Of course, you can use it sporadically for non-critical elements, but stick to simple and readable fonts. While serifs are a better choice for print, you’ll want to use sans-serifs for the web, as they’re much easier to read on a computer screen. And lastly, make sure you’re not using light gray fonts on white background, or white fonts on black background, especially if there’s more text than a few lines. Human eye will find this difficult to read and get tired more easily.
Provide Clear Calls To Action | Website Design Advice
The effectiveness of a website isn’t measured by the number of visitors, but the number of visitors that actually became your paying clients, newsletter subscribers or visitors that took any action you had in mind. However, to ensure as many visitors actually convert as possible, don’t make them guess what the next step should be – tell them! A call to action refers to a link, a button, or text on your website that invites visitors to do something. Clear calls to action that get visitors to take the next step include “Buy Now!” “Get a Price Quote,” “Follow Us on Twitter, Like Us on Facebook, Connect on LinkedIn,” or “Call Now!”
Optimize Your Website For Outstanding Performance | Website Design Advice
More people than ever are using mobile devices such as laptops, smartphones and tablets to access the internet, which means you need to make sure your website performs seamless across all devices and screen-sizes. You also need to make sure it loads as quickly as possible. No one likes a website that takes forever to load, or that eats up our entire data plan because it hasn’t been optimized well. Google actually tracks this, giving mobile-friendly websites that load quickly a lot better rankings than their slower counterparts.
Focus On Functionality | Website Design Advice
When it comes to your website, you want it to stand out from all the website in your area or your particular niche, which you can achieve by coming up with a unique design. One place where you don’t want to get too creative is the navigation bar – people are used to seeing it at the top of each page, so make sure you give them what they expect. Consider also including a search bar into the navigation bar so your visitors can find the information they’re looking for easily, even if they can’t find it in the navigation bar.