Website Design Essentials | Attention Grabbers: 4 Essentials to Make Your Website Stand Out
Website Design Essentials | Your website is probably the most crucial element of your small business, and even brick-and-mortar stores can benefit from a website that showcases their products, and helps potential clients find their locations. Everyone wants to have a well-designed website, and yet, it’s surprisingly hard thing to achieve. There aren’t any magic pills to design a great website that everyone will visit again and again, but there are things you can do to help.
Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a designer to create your website, you’ll need to end up in the same place: with a website that works for your business. When it comes to designing a website that will leave a lasting impression, it’s always wise to keep everything up to date and on trend. Here are some general guidelines to consider before asking your web designer to create or change something in your website design.
Two To Three Colors Are Enough | Website Design Essentials
When it comes to choosing a color palette, the key is to choose it and stick to it. Consistency is everything when it comes to creating a cohesive color palette for your site. A clown doesn’t have to vomit rainbows onto a page for it to ‘pop’ (and don’t ever use this word, unless you’re ordering a soda; it’s not helpful in design because it isn’t specific). Always use a couple brand colors. This will make your website feel like it has a consistent design language. Make sure you use complementary colors that make your text easily readable. Clashing colors such as red text on a blue background make text too hard to read and turn off visitors.
Two To Three Fonts Are Enough | Website Design Essentials
Just because millions of fonts exist, it doesn’t mean your website has to use all of them, or even a dozen of your favorites. Just like a good color palette, your website will have a stronger visual brand, and more visual consistent language if you use just a few fonts. Text is important. It’s there to communicate information, and answer questions even before they’ve been asked. With that said – don’t make your visitors squint to read it. When choosing fonts, keep in mind that people will be looking at your website not just on a laptop but on mobile devices. Some large-scaled fonts may read well on a computer screen, but not scale down well on mobile, losing the desired look and feel.
White Space Is Not Just For Minimalists Or Art Projects | Website Design Essentials
The space between each element or section on your website gives your visual design enough room to breathe. It divides ideas, and helps focus attention to the most important elements. With a lot of visual competition taking place on the web, less is more. Controlling white space will boost user experience, and increase returns from the website.
Too much text can be a bit tiring. However, text is fundamental, so make sure to break it up with larger sub headings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point. So before you ask your web designer to tighten up spacing, or add more fonts, colors, patterns, or anything else — think about your potential clients. Will they be more likely to take action because you’ve used lots of fonts, or because your website is clear and focused?
Pictures And Graphics | Website Design Essentials
Last, but not least, choose pictures and graphics that display your products in the best way possible. Website visitors can sniff out generic photos in a second, and they’ll be left with a generic impression of your business. If you want to direct attention to a particular piece of content, or a signup button, it could be a great idea to include a photo of a person looking at the content. We are immediately drawn to faces of other humans, and when we see a face looking at something, our eyes are instinctively drawn there as well.
Your web site should project the image you want the world to see – and the great news is that through web design you can control that image entirely. In terms of physical design this means positioning your logo or key message in the top left hand corner – the part of the screen our eyes are most naturally drawn to. If you already have a logo, make it an integral part of your site by displaying it on each page. You can also use it for clues on color palette and typefaces.