Website Design Explained | Turn Your Website Into A Sales Machine! Design Tips That Convert Website Visitors To Customers
Website Design Explained | Sharing your website is like showing up to a first date. That is to say: first impressions matter. A professionally-designed website can be the crucial difference that makes a client choose to stick around, browse and buy instead of moving on to a competitor’s page. The main goal of any small business website should be to make a memorable impression. It must be an experience unlike anything else out there that makes the visitors keep coming back time and time again.
If you don’t have a website designed specially for your startup or small business, you are not the only one. However, you are in serious danger of falling further behind your competition. You know there are millions of websites out there, so how can you make sure your website stands out from the crowd? Much like fashion, web design is constantly evolving with trends and fads coming and going. When it comes to setting up a website that will leave a professional impression, you will always do well to keep everything up to date and on trend. Here are our top tips that you can use when designing your website to maximize the effect it has on new visitors.
Keep It Simple | Website Design Explained
Steve Jobs used design as a competitive advantage to grow one of the biggest businesses in the world. And though you may be a small business owner, you should still keep in mind that design plays a huge role in your client’s purchasing decisions. It has been proven time and time again – people don’t like websites that have too much clutter or require excessive clicking to find information. Much like a well-organized shop, a clean and clear website design enables visitors to relax and helps them locate what they are searching for.
Make Your Website Easy To Navigate | Website Design Explained
Case study after case study has shown that making a website easier to navigate boosts its effectiveness. People, often rushing to find the particular information they are looking for, rarely read through web pages but rather scan headings and navigation menus to find the detailed sections of interest. If your visitors can’t actually find your products, how are they supposed to purchase them? Primary navigation options are usually places in a horizontal bar along the top of each page. You can also include secondary navigation options underneath the primary navigation bar, or in the sidebar.
Use Color Strategically | Website Design Explained
Using a mostly neutral color palette can help your website convey an elegant, clean and modern look. Using small dashes of color for headlines or key graphics, as well as calls to action helps guide attention to your most important content. For example, let’s say the color scheme of your website is blue and gray. You might make all of your call-to-action buttons yellow to make them stand out. Make sure your CTA buttons are the only elements on the page using that color. You should also check your website using a color-blind test to make sure that visitors with the various degrees of color-blindness can still actually distinguish page elements.
Make Your Text Easy To Read | Website Design Explained
Text is vitally important. It’s there to offer information and answer questions even before they’ve been asked. With that said – don’t make your readers squint to read it. Make sure your choice of font and font sizes are focused on readability rather than only appeal. Remember that people with different levels of vision impairment could be visiting your page, so try to be as inclusive as possible. Pick a font that can be easily read and size it no less than 11pt. If you’re using Web fonts, try to use no more than two font families in order to ensure fast load times.
Get The Most Out Of The Mobile Version Of Your Site | Website Design Explained
Mobile devices are accounting for a higher percentage of web traffic than ever before. In fact, some businesses, like Facebook, have more people accessing their websites via a mobile device than a desktop computer. Research the percentage of your visitors that are likely to use mobile devices to visit your website. If it’s high, you may want to consider building a separate mobile version of your site. The mobile site needs to be minimal because most people who use their mobile phones are using them for utility, not for prolonged browsing.