Website Design Guide | How To Stay Ahead Of The Curve In 2015: Killer Design Tips For Your Website
Website Design Guide | Today’s consumers are used to being able to search the Internet and instantly find the information that they need. Acting as a 24/7 digital storefront, a great small business website provides visitors with information about the business, a way to purchase products, and a unique landing spot for links on social media. From the logo and color palette down to the font choices and how easily visitors can navigate your website, having a stunning design and streamlined build is crucial for any business to grow. If your competitor has a website, and you don’t, chances are, your potential clients will choose to do business with your competitors.
For your business to grow and perform properly, you have to make sure that people are attracted to your website on a regular basis. There might be several ways to ensure this, but one of the most important among them is definitely the design of your website. You know there are millions of websites out there, so what can you do to stand out from your competitors?
Keep It Simple | Website Design Guide
Many small businesses make the mistake of designing a very busy website with tons of content right there on their landing pages. The busier a website is, however, the more amateurish it can feel. Leave enough space between your paragraphs and images so the visitor has space to breathe and is more able to take in all of the features your website and company have to offer. The page should convey your unique selling point either with a stand-out image or a simple slogan. More than anything, your homepage should elicit a positive reaction from your visitors, not confuse them with flash and clutter.
Make Sure That It Is Informative | Website Design Guide
All the search engines scan website content now – almost ignoring things like meta tags. The more relevant content you have throughout your website, the more the search engines can scan – but there is more to it then that: people like content as well. The most effective websites feature simple, concise, bit text messaging in no more than a few words per page. Your job is to make sure that whatever copy you’re putting up on your website, is logical, well-organized, spread throughout the pages, and actually reads well. Not taking care of things like the copy of your website is a serious signal that you might not care about other parts of your business either.
Make Your Text Easy To Read | Website Design Guide
Text is vitally important. It’s there to provide information and answer questions even before they’ve been asked. With that said – don’t make your readers squint to read it. Pick a font that can be easily read across all devices and size it no less than 11pt. If you’re using Web fonts, try to use no more than two font families in order to ensure fast load times. Make sure your colors work together as well. For example: using cream colored text on a white background will either leave your potential clients with a headache or make them give up and move on.
Use A Responsive Design | Website Design Guide
Mobile devices are accounting for a higher percentage of web traffic than ever before. In fact, some businesses, like Facebook, have more people accessing their websites via a mobile device than a desktop computer. What’s the point of a professional-looking website if it’s not professional-looking on mobile devices? Keep mobile devices in mind as you design your website, so that all of your clients can accomplish optimal interaction with your website from whatever device they use.
Include Contact Details | Website Design Guide
Your website should have all the information that potential clients require in order to contact you. You should include your address, phone number, and email address. The idea is to make it as easy as possible for someone to contact you if they have a question, run into a problem or would like more information on your products or services. If your contact information ever changes, make sure you update your website so that all the information is up-to-date.
Make It Easy To Navigate | Website Design Guide
Effective websites offer simple and user friendly navigation. Visitors must find everything they need quick and easy. If users have to wonder around the website trying to find what they need they will get frustrated and leave. If clients can’t find your products, how are they supposed to purchase them? Creating a website that is easy to navigate will encourage visitors to stay on your website longer. Another thing: people are used to being able to search for what they want at the click of a button. Adding a search function to your website will help prevent clients from looking elsewhere if they don’t immediately see what they are looking for.