Website Design Guidelines | 4 Things Your Website Should Do (And 2 Things It Shouldn’t!)
Website Design Guidelines | Want a better website and don’t know where to start? Or, do you think your website changes are out of your control? Before you start designing your website, take a step back, and think about what you REALLY want your website to do. Since the visitor is the only person who clicks, and therefore decides everything, user-centric websites have become a standard approach for successful and profit-oriented businesses. After all, if visitors can’t use a feature, it might as well not exist.
Much like fashion, web design is constantly evolving, with trends and fads coming and going. When it comes to designing a website that will leave a great impression, you will always do well to keep all the elements up to date and on trend. A modern website will help your users easily find what they are looking for, and will make your business look more professional. These tips will help you improve your website, and make it something your potential clients are interested in reading, and passing on to others.
It Should Be Simple | Website Design Guidelines
Simplify, simplify, simplify! What is the most crucial thing you want to tell the visitor about on each page? If a website has too much information on a page, it may end up confusing the visitor. It’s very easy nowadays to be visually overloaded with images, to the point where our brains stop processing information when confronted with too many options. Taking advantage of things like flat design and white space can do wonders for your visitor’s experience. Try to maintain everything simplistic or even minimal, with only your most critical content spotlighted. Sometimes less really is more.
It Should Tell Visitors What To Do Next | Website Design Guidelines
Every page on your website should be making your visitor act on something. Maybe it’s to get them to buy your eBook, read testimonials, or watch a demo video. Whatever it is, make it known to the visitor. By using links that are simple and clear, you help your visitors, and make them want to click. The ‘Submit’ or ‘Send’ button at the bottom of a form can be the dullest part of a website. Make form submission buttons so appealing visitors can’t help but click them.
It Should Be Mobile-Friendly | Website Design Guidelines
What good is a professional-looking website if it’s not professional-looking on mobile devices? In today’s digital world, zilch. Mobile is huge right now. With over 50% of Americans owning a smartphone, your potential clients are likely to come from mobile browsing. After all, you don’t want to miss out on potential visitors and clients just because they’re on the subway, do you? Rather than building a website for every device, a responsive website is designed to adapt to the browser size.
It Should Use Intuitive Navigation | Website Design Guidelines
If your visitors can’t get around on the page or on the website, they won’t stick around. You should have navigation on your web pages that is clear, direct, and simple to use. Primary navigation options are usually a horizontal menu bar along the top of the web page. Put some real thought into website layout, so your visitors can navigate it easily. Make sure all important sections are prominently listed.
It Shouldn’t Be Hard To Read | Website Design Guidelines
Text is important. It’s there to provide information and answer questions even before they’ve been asked. With that said – don’t make your readers squint to read it. When choosing fonts, keep in mind that people will be looking at your website not just on a laptop but on mobile devices. Some large-scaled fonts may read well on a computer monitor, but not scale or render well on mobile, losing the desired look and feel.
It Shouldn’t Bury The Main Point | Website Design Guidelines
Visual hierarchy tells us that the eyes move top to bottom, left to right. This means you’ll get the most eyes on your content in the top left corner of the website, and those eyes could very well mean more clicks. Put your call to action in the upper portion of your website, along with your phone number or email address if you want clients to call, or email you. Remember, only put your most essential content in these coveted spaces – if you put too much in one place, your visitor will be overwhelmed, and you won’t get the result you’re aiming for.