Website Design Made Simple | 7 Things Every Photographer Needs To Know About Web Design
Website Design Made Simple | Photographers have it easy, right? While other business owners need to find the least used stock imagery for their websites, photographers have tons of unique and creative images lying around, just waiting to be admired. However, just like with any website out there, imagery is a crucial element that can’t be ignored, especially because we’re talking about a photography website after all, but there are other elements that can still make or break your online presence.
There are almost a million photography websites online right now, which is bad news for you. The good news, however, is that most of these websites are downright bad! Just like with every industry, photography industry has certain requirements in order for a website to be effective, which means you need to do your homework before you kick off the web design project. Whether you already have a website and want to check how it stacks up against your competitors’ websites, or you’re about to set up your very first website, we’re sure you’ll find something useful in today’s post!
It’s All About Your Work | Website Design Made Simple
Photography is an incredibly creative industry, so it’s not a surprise that photographers try to showcase their creative vision through each and every aspect of their business – including their website. However, you need to keep one thing in mind: your website is a delivery mechanism for your work, which means the examples of your work should stand out and grab the attention of your potential client, not flashy design elements that only overshadow the imagery. At the end of the day, if your visitors can’t stop raving about the website, barely mentioning the pictures you’re showcasing, you have a serious problem.
Limit Your Selection | Website Design Made Simple
Another thing to keep in mind is the selection of the images you want to showcase on your website. While you might want to show your potential clients every picture you ever took, don’t mistake your website for cloud storage. You need to go through all of your work and make sure you choose only the best examples that showcase not only your creativity and skills, but your area of specialization as well! If you’re targeting brides to be, examples of sport photography won’t do you much good in converting a visitor into a paying client.
Don’t Make Your Visitors Think! | Website Design Made Simple
The last place you want to showcase your creativity is the navigation bar. People got used to seeing the navigation bar with all the important links at the top of each page, so give them exactly that! Your visitors need to be able to get from the point A to the point B easily and effortlessly, so they can focus on your work instead of trying to figure out how to navigate the website. Less important information and links can be neatly tucked away into the sidebar, or even the footer of the page.
Make Contacting You Easy | Website Design Made Simple
The ultimate goal of your website is to bring in more paying clients, and that can only happen if they can reach out to you and book a session, so you’ll want to make sure the most important contact details such as your email address and phone number are clearly displayed on every page, whether in the header or the footer. All other contact details can be displayed on a separate contact page – just make sure you include a contact form in there as well. This will enable your potential clients to contact you without ever leaving your website.
Blogging Is Vital | Website Design Made Simple
Just because you finished setting up a stunning website, it doesn’t mean people will come rushing in. You’ll need to do some marketing first. Having a regularly updated blog is a great idea, because it will give you tons of opportunities to use your target keywords and improve your website’s search engine rankings. However, it’s not only search engines that will appreciate fresh content – you’ll also give your visitors a reason to keep coming back for more, even if you update your portfolio every 6 months with new shots.
Contrast Can Make Or Break Your Website | Website Design Made Simple
Being a professional photographer, you probably already know that pictures are best viewed on black background, as it will help emphasize the colors and make the viewing a much more enjoyable experience. However, keep in mind that if you do include a blog on your website, you will want to find a way to use a white or a similarly light background because black text on a white background is much more readable. Don’t make your visitors strain their eyes; instead, make the reading experience seamless.
Have Your Website Optimized For Mobile Devices | Website Design Made Simple
The number of people using mobile devices to access the internet is about to surpass the number of people using desktop computers any day now, which means you need to make sure your website performs seamlessly across all devices and screen sizes, whether your potential clients are using a smartphone, a tablet, or a laptop. Mobile optimization is so important for the user experience that even Google started giving better rankings to websites that are mobile-friendly. If you already have a website, go back and make sure it’s just as effective on a smartphone screen as it is when viewed on a desktop computer.