Website Design Tricks | Try These Website Hacks To Capture Attention And Convert Visitors Into Customers
Website Design Tricks | Website traffic looks great on paper, but unless you can convert it into sales, it won’t do any good for your business. Many websites concentrate only on increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved, would have a huge effect on their conversion rate and improve their website’s bottom line at almost no expense. Why worry about getting twice as many people to visit your website, when it can be a lot easier to double the number of sales from the people already visiting?
Bad website design is a conversion killer. It doesn’t matter how good your content is: If you don’t address design and usability issues, you’re wasting your time and your money. To get the return of investment you want, it’s vital to balance design with content for better conversions — and that’s an art. Here’s what you need to think about.
Make Your Website Easy To Use | Website Design Tricks
Remember those websites from the early 1990s where designers stuffed everything they could onto a single page? There are still some around, but thankfully, things are a lot saner now. A rule of thumb for good web design is to keep things simple. Studies have shown that the more choices you give your potential clients, the worse they convert.
The more pages your website has, the more distractions there are for a potential client. Having a lot of content is perfect for SEO and visitor experience, but keep it organized – reduce your navigation bar links, remove unnecessary pages, and keep the entire website streamlined. Try to keep everything simplistic, or even minimal, with only your most crucial content spotlighted. Sometimes less really is more.
Navigation Bars | Website Design Tricks
Navigation bars can affect conversion rates – it’s not always the best idea to give people navigational menu options. Removing them can potentially boost your sales. Every element of a landing page should be geared towards a single action – subscribing to your blog, downloading an eBook, or even purchasing a product. Unfortunately, your website navigation bar represents a whole host of potential distractions for your visitor.
Be Clear, Open And Honest | Website Design Tricks
Clarity trumps persuasion – answering basic questions like “How much does the product cost?” or “How much is shipping?” usually works better than persuasive content that sells. In an ideal world, you should be using both, but make sure you don’t trick people into converting, as that may cause cancellations and refunds. If you have a product out of stock, say so. Few things annoy users as much as reading all about a product, or a service they are after, adding it to a cart, and starting the checkout process – only to find out it isn’t actually available.
Visual Hierarchy | Website Design Tricks
Visual hierarchy is a vital part of high-converting design. It’s all about using visual cues to rank the information on the web page. Your visitors will judge your website before they even make the first click. Some people only look at what they can see at the top of the page, known as “above the fold”, so make sure you place the most important content up top. Use bigger images for the important elements, and smaller images for those that aren’t.
The Power of Trust | Website Design Tricks
Build trust factors into your design to help sway potential clients your way when they’re about to make a decision. Include client logos, number of purchases of the same item, and safe shopping buttons. Testimonials are also powerful tools. They offer social proof to potential clients, and reassure visitors that your products and services are worth purchasing.
Put A CTA On Every Page | Website Design Tricks
A call-to-action is a button, link, or image that tells a visitor to continue interacting with your website, and begin the process of conversion. This might be a button to purchase your product, or signup for an account. It can also be a newsletter opt-in, or even a phone number to call you. There are many websites that have stylish and elegant designs where bold and clear calls to action have been forgotten. It really doesn’t matter how much traffic you generate, and how attractive your site, if you don’t make it clear what your visitor should do next.