Website Improvement Tips | 5 Easy Ways to Improve User Experience on Websites
Website Improvement Tips | When your website doesn’t work the way your users expect it to, there are some negative emotions that they experience. Generally your users are your customers and as such, any of these emotions are the last thing you want them to experience when engaging with your business. If you’re running a business, someone’s overall experience with your product or service could very well make the difference between whether they will buy, or more importantly, whether they will come back to buy again or look elsewhere next time. The goal is to create a user experience that allows the person to continue returning to the website and genuinely wanting to use it. The experience must be both enjoyable and rewarding. This is true for mobile phone use as well. Improving a website so that both you and your customers will love is not the hardest thing in the world to accomplish, as long as you follow some simple guidelines and are prepared to devote the necessary time and resources to making it a success.
1. Responsive Web Design | Website Improvement Tips
With smartphone and tablet based browsing becoming especially predominant; web design is constantly adapting to user expectations, with the end user unavoidably wanting to experience something true to the brand they are familiar with while on the go, without compromising user experience. It’s those prospective visitors that you need to worry about apprehending—before your competitors figure it out. Web visitors anticipate a similar experience regardless of the device they are using. Therefore, if a person visits your website and it is not optimized for their machine, there is a good chance that she will end up leaving and never come back. Throughout last year, many businesses have actually started changing their websites to become more responsive to all types of devices.
2. Navigation | Website Improvement Tips
Just because your navigation is built into the website doesn’t mean it is doing the best job of giving your visitors what they want. Visitors should have an overall idea of what they should find on a page even before clicking any navigational link. Navigation is a lot easier when menu bar is displayed on the same spot on each page. One solid system helps visitors to follow their whereabouts and how to move across the page. This also avoids dead end pages where no hyperlinks are linked to other web pages. When building your website, work out its navigation from top to bottom and create sample pages for all possible levels of the website.
3. Consistency | Website Improvement Tips
The website layout defines where the text content, navigation, images and other important elements are placed on the website. If these common website elements are in the same place on every page it means your visitors devote less time trying to use your website and more time engaging with your content. To improve your website’s consistency in terms of behavior try to make sure that the same key elements of web design always signify the same, and keep buttons and menus looking similar both in terms of order, color and dimension. This way user will be able to recognize them at a glance, and won’t need to think.
4. Calls to Action | Website Improvement Tips
A call to action is the entire sum of the design and content helping visitors move down the funnel toward conversion. When you think call to action, think holistically, not just in terms of a button. Your calls to action throughout your site should be consistent and easy to recognize. Changing from buttons to links and drastic changes in colors and shapes can create confusion. Help your visitors identify calls to action by keeping them consistent. If someone is new to your website, make sure it’s clear what you’d like them to do next — particularly if your website is content-heavy; visitors might be distracted by other elements, and you want to focus them on that call to action.
5. Define Goals | Website Improvement Tips
If you can have only one action on the website, what would it be? The answer to that question is your website goal. Beyond this meaning, only you can define what exactly you want your website to do or have other people do something on your website. Make a list of the goals of the website. Write down your goals and then show it to somebody and talk about it whether it’s a web designer, a partner, someone in your marketing department or even a client or good friend.