Website Optimization | No Website Traffic? Here’s A Simple Strategy To Seduce Visitors And Win Clients
Website Optimization | So, you designed a website for your business… now what? It won’t do you much good if no one ever visits it. While a lot of small businesses rely on their websites as their primary marketing mechanism, they don’t do enough to drive traffic to them. Marketing is without a doubt one of the most vital success factors for new small businesses, and should be a primary emphasis early on. But if you only focus on traditional traffic generation strategies like link building, you’re missing out on lots of potential clients.
If you have a product, or a service you’re really proud of, it should speak for itself. But when it comes down to it, you still need to get potential clients on your website in the first place — especially if you’re running an e-commerce business. Lack of website traffic is one of the most common challenges you’ll hear from small business owners. While some of these tips won’t be a quick fix, you may be amazed by how quickly many of them start to generate results.
Give Them A Reason To Visit | Website Optimization
If you have a website that never changes, you’re going to struggle to get any traffic to it. Posting links to the same page on your website over and over again is as useless as Sisyphus rolling the boulder up the hill. Providing interesting and informative information on your website will give visitors a reason to look you up in the future. Also, fresh content gives new opportunities for Google to find you.
Create A Company Blog To Increase SEO Traffic | Website Optimization
SEO is king in organic search traffic. You know it. I know it. Everyone knows it. The more popular search terms within your industry that you include in your content, the more searches will organically lead to your website. One of the biggest obstacles to effectively using social media to drive traffic to your website is a lack of new content. Staying active on your blog is the most effective way to have a dynamic website, and make sure you’ve always got something to say on social media.
Leverage Industry Experts | Website Optimization
Everyone likes opining as an expert. You’ll be surprised how easily you can convince niche leaders to contribute guest posts to your own blog. Ask a well-known blogger to guest post on your website. They’ll almost certainly share the post with their own audience, driving new traffic to your blog. The experts are also likely to write high quality content that will be of great interest to your existing visitors.
Optimize Your Articles | Website Optimization
There are three main elements of a successfully optimized webpage or article: your meta title, description and keywords. This is such a simple thing to fill out when you’re publishing a piece of content on your website, so take the time to do it every time, and you’ll start to rank higher for your keywords much faster. The meta title and meta description are attributes that affect how your page appears in the search results – and they’re incredibly important. Write an attention-catching title, and an interesting description, and you’ll stand out to searches.
Focus On The Long Tail | Website Optimization
If you are a new website, it can be difficult to go after popular keywords right away. The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic. It’s easy to focus on short, high-volume terms, because they are easier to identify and research. However, in reality, 80% to 90% of the traffic you’re likely to get will be from “long-tail” searches with three, four or five-plus words.
Include Your Website On All Your Social Networks | Website Optimization
The first thing you need to do on any new social network for your business is to include your website URL. On Twitter, Facebook, LinkedIn, and Google+ business pages there is a specific place where you can put your website URL. Don’t forget to do that. Also, plaster your website everywhere: business cards, letterhead, brochures, social media profiles, vendor registrations, email signature (originals and replies), blog, note cards, promotional items, postings & comments (on news sites, other blogs, articles you post), signs, posters, banners at trade shows and anything else potential clients may see.