Website Redesign Advice | Redesigning Your Website? 6 Hassle-Free Website Redesign Tips for Entrepreneurs
Website Redesign Advice | Is your business website looking a bit old-fashioned and dull? Are the visitors leaving negative feedback about their overall experience on your website? Redesigning a website can be a rewarding process if done right; however, too many small business owners start a website redesign without a plan. How frustrating is it to spend thousands of dollars and make no forward progress with your online presence?
When you think about redesigning your website, it’s likely that the first thing that comes to your mind is the design. However, there are several factors to consider when redesigning that far are more important than just aesthetics. When updating an old website, it is very easy to lose focus on the bigger picture.
Many business owners get caught up in the fun design elements that make their website more visually pleasing, and forget that they need to put just as much time and effort into other online marketing components that really matter. Are you thinking about a redesign? Don’t be too hasty. Make sure you follow these do’s and don’ts to ensure that your project goes smoothly from day one.
Don’t redesign your website for the sake of a redesign | Website Redesign Advice
Are you looking to redesign your website simply because some of your competitors have done the same? Such a flimsy reason can never justify a decision to redesign a website. Make sure that the earlier website design is indeed no longer effective before you take the plunge. Your website could look outdated and could use a fresh design, however, aesthetics are not the end-all, be-all of a website design. A new look may have some impact, but it will not be the only factor in determining the success or failure of your online marketing efforts.
Research extensively | Website Redesign Advice
When you start a redesign, you want to do your homework first. In order to make informed decisions, you need to have data to back you up. Analyze your Google Analytics data in order to understand what people are currently most interested in on your website. As a business owner, you may have a number of motivations for redesigning your website, but it’s vital that you don’t forget those who will benefit most from your new website: your visitors. Current users can be a great resource for helping you to define your redesign goals. Ask them what they like about your current website, and ask what they think should be changed.
Don’t forget about SEO | Website Redesign Advice
When redesigning your website, it is important to remember to use a repertoire of search engine optimization techniques to improve your website in the eyes of the search engines. It makes marketing so much easier and organic to use the phrases your clients use to refer to what you do. If you can address what a potential client is searching for, you are more likely to show up in their search results. Improving the speed, navigation, coding and more will also boost your search engine rankings, increasing visibility and driving traffic to your website.
Define goals | Website Redesign Advice
Is your website currently underperforming? Do you need to increase the number of visits you get? Or perhaps your business is expanding, and your online marketing needs to evolve. You likely already have a set of clear business objectives including goals about revenue, or the number of clients. One of the most effective ways to create specific goals for your website is to base them around your business objectives. A website redesign affords the perfect opportunity to assess your online marketing and outline an action plan.
Don’t skip mobile optimization | Website Redesign Advice
Mobile optimization is a crucial element of creating an excellent visitor experience, driving conversions, and even ranking on search engine results. Make sure that any redesign includes a plan for mobile optimization. A responsive design allows the website to change form and size based on the device it is being viewed on. This is one of the easy ways to make sure your content is available on all devices and maintain your branding.
Get involved | Website Redesign Advice
When you’re working on your new website, get excited! Dive in, and take an active role in the redesign. Your expertise and passion, combined with the expertise and passion of your online marketing company, creates an awesome dynamic and, ultimately, a better end product. your enthusiasm will carry over to your team. People can’t help but work twice as hard for someone who is passionate about their project. An uninterested and inattentive client can suck the life-force out of everyone.