Website Redesign Goals | Anatomy Of Great Website Design: Don’t Mess Up Your Website Traffic
Website Redesign Goals | One day you wake up and realize that your photography website needs a major overhaul. Maybe it has looked the same for 3 years (Where did the time go?). Maybe it’s because you’ve just had a major rebranding and your portfolio needs to match your new style. You may even take a look at your competitor’s website and say, “Wow! Their portfolio looks a lot better!” Truth can be harsh. Your business may be losing credibility, and you could be leaving money on the table for your competitors to take.
Every website needs a good refresh now and then. However, as a photography business owner, what you do next will determine the success or failure of your redesigned website — even before a pixel is created for the design, or a line of code is written. Checklists make the redesign process go much easier since you don’t have to worry about whether or not you’re forgetting anything. Here is a checklist to make sure you’re on track with your website overhaul.
Review Your Current Website | Website Redesign Goals
Take a look at your portfolio, and write a list of all the things you like about it. In a redesign, the best part is you don’t have to change everything. If you love it, keep it. Even if you’re doing a redesign “just because,” you still have to have some solid goals for your website. After all, you want your new website to perform just as well, or even better than its current incarnation. Once you pinpoint your goals, make them measurable (for example, increase conversions by 25%). If nothing else, make a note of your current website metrics, and make it a mission to meet, or exceed them.
Analyze Your Competition | Website Redesign Goals
Visit your competitors’ websites. Act like a potential client, and try to be objective about what you like, or don’t like about their portfolio. We are not talking about copying them – this is an opportunity to discover what you can do better. Your competitors are keeping up with what they are doing. You should be doing the same. You may even catch yourself thinking, “Wow, that’s a cool website, and it effectively highlights what they do!” They should be saying the same thing about your website!
Consider Your Target Demographic | Website Redesign Goals
Your portfolio has to appeal to your target audience, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio conveys the wrong message, you won’t attract any of the clients you want. Keep in mind that you will design a wedding photography website quite differently than a wildlife photography portfolio. The key question here is what you want to achieve, and what type of clients you’re trying to attract.
Narrow Down Your Choices Of Images | Website Redesign Goals
Your website is your digital portfolio, and there are strategies that you should use to help showcase your work more efficiently. A portfolio is designed to show off your best work. Although you may have a large collection of images you wish to share in your portfolio, try to limit your selection to the stronger pieces. Too many images in your portfolio can slow down load times, or provide the visitor with too many options.
Only Use High Resolution Images | Website Redesign Goals
Some photographers are afraid to upload high quality images to their portfolio because they think it increases the chances of unauthorized usage. Forget about this! When a potential client takes a look at your portfolio, they want to see high resolution, professional looking images. So give them that! Don’t display “full size” images at 300px by 300px.
Make Your Website Easy To Navigate | Website Redesign Goals
Sometimes it almost feels like you have to re-learn the web with each photography website you visit. All photographers like to have a visually appealing, and unique website, but please, make it usable! The easier your website is for your visitors to navigate and get around, the happier they will be. When it comes to designing a navigation bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the navigation as simple as possible, so people can focus on the photography without being distracted by trying to figure out how to navigate the portfolio.