Website Redesign Proposal | Fall Overhaul: Six Reasons Your Website Needs An Update

Website Redesign Proposal | Fall Overhaul: Six Reasons Your...

Website Redesign Proposal | This seems to be the time of the year for the website redesign. So many businesses are launching brand new websites, and with good reason. Technology and design trends change fast, and so too can the focus of your company. It is essential that your website stays up to date with these changes, and that your business is getting the most out of the new online platforms. A website redesign can be a complex project, and you may be putting it off because of a limited budget. A redesign can be a great investment, though – after all, your website is your most powerful online marketing tool.

Website Redesign Proposal | Website Design –

You know the feeling. Even though you were happy with your website when it first launched, you are now less than impressed. These days, your potential client’s first impression of your business is based almost exclusively on your website… so redesigning your website isn’t a project to take lightly. It requires a great deal of thought, time, and potentially money, but the benefits can be enormous. Here’s a list of some common website problems. If your website does some of these no-no’s, you should consider redesigning it.

Your Website Isn’t Mobile-Optimized | Website Redesign Proposal

Does your website support mobile browsers, and is it optimized to provide an enjoyable experience on mobile devices? If the answer to this question is no, then you’ve most definitely failed at providing a modern website. For this reason alone, you may need a website redesign. There’s no time to “wait and see” on this one; within just a few months, more people will be surfing the web from their smartphones and tablets than from their desktop computers. And if you’re not going where your potential clients are, your website will become invisible.

Website Redesign Proposal | Fall Overhaul: Six Reasons Your...

RELATED: Website Redesign Goals | Anatomy Of Great Website Design: Don’t Mess Up Your Website Traffic

Your Website Is Invisible To Search Engines | Website Redesign Proposal

Try this test: Go to Google, Bing, or any other search engine and search for one of the products or services you offer, or even your company’s name. Does your website show up on the first page of search results? If your search engine optimization strategy isn’t working out as planned, then it could be because of a poorly structured website. Many old websites were not built with SEO in mind, but a redesign enables your website to be rebuilt form the ground up with your search engine marketing strategy and goals in mind.

Your Website Design Looks Dated | Website Redesign Proposal

Everyone needs a wardrobe update now and then, and your website shouldn’t be an exception. It isn’t 2010 anymore, and if your clients have been visiting the same old, same old for the last several years, it can get boring. If it looks like it’s been five or even ten years since your website was last updated, redesign services can give it a face lift, so visitors won’t ever assume your website’s been abandoned.

Slow Load Time | Website Redesign Proposal

When it comes to really compelling reasons to start a website redesign, a slow website is a big one. Having a website that takes forever to load means you’re losing visitors on a regular basis. There’s also a good chance you’re not ranking as well as you could in Google with an up-to-date website. A slow website not only has a negative impact on search engine rankings, but it will also turn away potential clients. Nobody wants to sit there and wait for a website to load.

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Website Redesign Proposal | Fall Overhaul: Six Reasons Your...

No Social Integration | Website Redesign Proposal

No one doubts social media’s importance in a marketing plan. If you don’t share your social profiles on your main marketing channel – your website – how can visitors find you in the social sphere? If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can make sure that everything flows without a problem throughout the website, and it won’t look like the new feature was just slapped on as an afterthought.

Website Redesign Proposal | Website Design –

Low Conversions And High Bounce Rate | Website Redesign Proposal

If your analytics show that a significant number of visitors are hitting the back button before visiting a second page, you need the assistance of website redesign services to identify what’s going wrong and how it can be fixed. If the visitors that land on your website are not turning into leads or converting into sales it could be due in part to the current website design and layout. If your bounce rate is high and the analytics are showing that visitors are leaving quickly then it is a good indication that a redesign is in order.

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