Website SEO Best Practices | How to Properly Optimize your Website for Search Engines
Website SEO Best Practices | Search engine optimization is the procedure of structuring a website and web page so that they are found, read, and indexed by search engines in the most efficient method possible. This makes your website and its content attractive, significant and able to be seen by search engines and web searchers. When you are listed at the top, you don’t need to pay per click or assign a budget for promotion. However, to have a successful business today, you need to recognize how to show up in the search results of your customer’s search engine activity. To do this you must understand keywords and content and how they interrelate with each other to gain that desirable top spot in the search engine results.
Keyword Research | Website SEO Best Practices
Keyword research is the process of researching and choosing words and phrases users will probably search for (at any known search engine) that straightforwardly relate to your business, product or services. To understand the value of a keyword, you need to understand your own websites, make some hypotheses, test, and repeat – the typical web marketing formula. Until you know what words and phrases are most important for your website to rank for – you cannot accurately optimize the pages in your website. You have to understand that you, as a business owner, speak your own language very well, the language of solutions. But your customers speak in the language of problems. That is why choosing appropriate keywords is an art. It includes figuring out what your customers are looking for, so that you can be in the right place, at the right time, with the right content.
Include a Site Map | Website SEO Best Practices
A site map will help ‘spiders’ find all the significant pages on your website, and help them understand your site’s hierarchy. This is especially helpful if your website has a hard-to-crawl navigation menu. Keep in mind there are two types of maps: an html-sitemap which is a user-friendly outline of your website and an xml-sitemap that outlines the pages you prefer. XML sitemaps are more important for SEO because they make it easier for Google to find your site’s individual pages and rank them as well and not just the website. To get your website indexed you may submit site map of your website to the search engine and the ‘bot’ of the search engine will approach and index your website soon (sometimes it takes a week for ‘bot’ to get the site indexed).
Images | Website SEO Best Practices
Great images can add another extent to an article or page that can give confidence for people to share the page and create some great back links. But you need to tell what the photo is about and if appropriate add a geographic location. One method of doing this is by adding the alt tags. Alt tags are a text alternative to imagery when a browser can’t properly render them. Even when the image is rendered, if you hover over it with your mouse pointer, you can see the alt tag text created for that image (depending on your browser settings). Alt text or tags are only one way that search engines help establish what your image is about. Before you upload your image, pick an expressive filename – preferably a file name you want that image to rank for.
Keep your Content Updated | Website SEO Best Practices
Whether a website was created last month or last year, it is extremely essential to keep the content fresh, correct, and up-to-date and consistently updating a website’s content is the only way to maintain a competitive edge. However, don’t over-complicate and rush to freshen up all content on your website. And don’t create fresh content just because you feel you have to; keep an eye on your business vital content that doesn’t need to be updated. New content does not always have to mean blogs and posts. If you don’t have the time to write extended content for your website, turn to adding pictures, videos, slideshows, or even info-graphics. Try and experiment with all new types and styles of posts.
Just remember that natural search engine traffic as compared to paid search traffic provides an exceedingly qualified visitor, which results in higher online sales lead conversion rates, plus increases the average amount of time a customer spends on your website.