Website SEO | 6 Reasons Search Engine Traffic Will Flee Your Website
Website SEO | Google’s various offerings are an important chance for growth for big and small businesses alike. Even offline businesses and neighborhood stores can benefit from Google, because potential clients flock there. SEO is no longer optional — it is mandatory. Search engine optimization certainly isn’t rocket science, but it takes a certain amount of understanding to use it well. Unfortunately, mistakes made along the way can have a devastating impact on the success of the campaign as a whole over the long term.
With the number of updates Google and the other search engines make to their algorithms, it can be challenging to stay current with best practices for search engine optimization. But no matter how much search engines change their ranking equations, there are a number of basic SEO mistakes you’ll want to avoid. Many people keep using the same old techniques all over again, and wonder why they are not ranking well in search engines. Let’s take a look at the most frequent SEO mistakes, and how you can avoid them.
Duplicate Content | Website SEO
This is the single biggest mistake you can make. Duplicate content is having the same content on more than one page of your website. In many cases, duplicate content is something that happens without you even knowing. Google doesn’t like seeing the same thing twice, so make sure there aren’t any content twins, triplets, quintuplets or more hiding around your website. This includes, but isn’t limited to, having duplicate web pages, title tags, meta descriptions, and URLs. When search engines find identical content on different pages, they do not know which page they should index, and eventually, they will stop showing your website in the search results altogether.
Keyword Stuffing | Website SEO
Keywords essentially shape the whole campaign. They are used throughout the content in order to attract the search engine spiders, and to appear in the search engine results page for relevant search terms and phrases. Keyword stuffing is a term used when a person over-optimizes their content through repeating the keyword phrase too many times. Keywords are vital to SEO, but their overuse can damage your rankings, and quite possibly get you penalized. Most business owners have realized that focusing on keywords while writing is no longer a priority. Content should be focused on the reader first, and for the search engines second.
Outdated Content | Website SEO
Websites are plagued by content that is dated. When robots continuously crawl websites, some of the recent content may be outdated and they will construe the information as misleading. Search engines favor websites that have fresh content, they notice if you are making regular updates to your web pages, and will re-index your website. Keeping your website updated also signals to them that your website is being taken care of.
Writing Useless And Thin Content | Website SEO
When people will open your website, most of the time they will be looking for a solution to their problem, and your website must have the right answer. The search engines want to provide their users with the best possible results. This means quality content that is incredibly useful, and not only written to stuff lots of keywords into. Remember, content is king, but only if it is good!
Buying Links | Website SEO
Links from shady, spammy, or bad-quality websites can even hurt rankings for websites with good-quality content on them. There are many people out there that know the importance of backlinks for SEO, so they are willing to pay for the inbound links to boost their SEO. Don’t do that! Google Penguin is an algorithmic change designed to weed spam websites out of search results. The quality of a website’s backlink profile is one of the most important factors believed to play a role in identifying a website as potential spam and penalizing it.
Paying More Attention To Search Engines Than Your Visitors | Website SEO
SEO is crucial, but your visitors are what matters most. Don’t compromise usability with your SEO activities, and don’t undermine your content’s quality to the point that your visitors no longer want to stick around, and engage with your website. Follow proven SEO guidelines where you can, but keep the focus on providing useful content to the people who actually visit your website. Make their satisfaction your ultimate goal, and you’ll likely be rewarded with both high search rankings, and increased revenues.