Website Usability Tips | The Principles Of Effective Web Design: A Common Sense Approach To Web Usability
Website Usability Tips | When people think about setting up a great website, they often imagine a modern and professional layout, an appealing design and images that look like they were just taken out of a magazine. But while looks are definitely important for a website, it’s essential not to overlook another significant element – the website’s usability. Since the visitor is the only one who clicks around and therefore makes all the decisions, user-centric design has become a standard approach for effective and conversion-oriented web design. After all, if visitors can’t use a feature, it might as well not exist.
Usability is measured by the clarity of the browsing experience. Website owners and designers should strive to provide website visitors with a simple and straightforward experience, not an overwhelming mind game. Many studies have been done over the years on different aspects of web and interface design, and the findings can be incredibly valuable in helping you set up a website that does its job more effectively.
How Readable Is Your Website? | Website Usability Tips
Did you ever visit a website and find yourself straining your eyes in order to read the texts? That website is what you’d call low on readability values. It’s vitally important to avoid situations like that and enable your visitors to read through your content seamlessly and effortlessly. Make sure you find a font that can be easily read and size it no less than 11pt. Don’t use too small font sizes. While it might look cute, it’s just not effective. Make sure your readers won’t need a magnifying glass to figure out your message. Also, if you’re using Web fonts, try not to use more than two font families in order to ensure fast load times.
Reconsider Your Navigation | Website Usability Tips
If the navigation and website structure aren’t intuitive, the number of question marks grows and makes it harder for visitors to understand how the website works and how to get from point A to point B. A clear navigation structure, moderate visual clues and easily recognizable links can help your visitors find their path to their aim. Websites with large amounts of content are particularly advised to provide visitors with the ability to quickly search the website for specific keywords. You can’t assume that visitors will browse trough your entire website in search of what they are looking for, so including a search bar is a wise idea.
Is Your Website Mobile-Friendly? | Website Usability Tips
The number of people using mobile devices to access the internet keeps growing with every advancement in technology. Improved operating systems have provided them the ease to open any website no matter how much heavy it is from anywhere. To put it bluntly, a website in this day and age that has not been optimized for mobile visitors is not scoring very high on usability points. If you haven’t done so yet, make sure you test your website on a mobile device (preferably on both Apple and Android devices), and make sure everything is loading fine, that images are not strangely cropped, and that paragraphs are not too long.
Put Your Logo To Good Use | Website Usability Tips
If you have a company logo that is visible throughout your pages, you should make sure the logo links back to the website’s homepage. Yes, you should do this even if you have a navigation menu with a fixed Homepage link in it. The best place to put your logo is in the top left corner of every page. You can place the navigation menu under it if you want, or move it to right sidebar. This has become a standard in website building, so you can bet that many of your website visitors will be expecting the logo and navigation to work this way.
Don’t Be Afraid Of The White Space | Website Usability Tips
Actually, it’s really hard to overestimate the importance of white space. Not only does it help to reduce the cognitive load for the visitors, but it makes it possible to understand the information presented on the screen a lot easier. A recent study found that good use of white space between paragraphs and in the left and right margins increases comprehension by almost 20%. You should not ignore the benefits of white space. Readers find it easier to focus on and process well-spaced content.