Wedding Photography Business Advice | No-Fuss Guide To Starting A Wedding Photography Business For A Photographer On A Budget
Wedding Photography Business Advice | So you want to start a photography business? And not just any photography business, but a wedding photography business? While you might be passionate about taking pictures (And who could blame you, really?), turning pro requires a lot more than a great eye for composition and unique artistic vision. After all, wedding photography industry is an incredibly saturated niche, so you’ll want to make sure your business skills are up to par with your photography skills in order to stand out from the crowd and book those potential gigs!
However, just because the competition is fierce, it doesn’t mean you should give up on your dreams of starting your own wedding photography business. With a solid plan, the right guidance, a few industry secrets, and a pinch of personality, you too can turn your passion into a profitable business! If you’re just starting out and you’re wondering what it takes to start a successful business, or you’ve been out there for some time now and are looking for that special something that will add the extra punch to your business strategy, we gathered the most important things you’ll want to keep in mind. Let’s dive right in!
Practice Makes Perfect! | Wedding Photography Business Advice
No passion will ever turn your business into a success story unless you cover your bases – and the very first step will be learning the ropes of the industry. There are a few options for beginners, whether it’s taking classes, or finding a mentor that will help you learn the basics. One of the best approaches, though, is to look for opportunities to work as a second shooter with an experienced photographer. This will not only help you hone your shooting skills, but will also give you a better idea of the business side of things as well. You’ll get to experience the good, the bad, and the ugly of shooting a wedding before launching your own business, by which time you’ll be ready for any curve ball a gig might throw at you.
A Business Plan Will Guide You To Success | Wedding Photography Business Advice
Every successful business owner will tell you the same thing – in order to turn your business into a success story, you need to take some time and write down your business plan. This document will be your guide through the murky waters of the startup stage and help you avoid all the common pitfalls that come with the territory. It should cover pretty much everything from the finances, target audience, and your business goals. By clearly defining your goals, you’ll be able to track your progress and get a better idea of what needs to be tweaked along the way in order to achieve those goals.
Invest In The Right Equipment | Wedding Photography Business Advice
There’s no denying that the equipment you use will affect the quality of the photos you take, so you’ll want to get the best you can afford. At the end of the day, this will be the most important investment, so you’ll need to do your research and figure out how to allocate your equipment budget to get the best equipment. Keep in mind, though, that you’ll need to invest quite a sum in backup equipment as well, because the last thing you want to happen is to have a vital piece of equipment fail in the middle of a wedding you’re shooting.
Another thing you should keep in mind when allocating your budget is a computer you’ll use to edit the photos you take, as well as the editing software. Chances are you’ll spend hours editing the photos, especially if you’re just starting out and can’t afford to outsource it just yet. And lastly, make sure you have plenty of memory cards, storage and backups. Keep in mind that even brand new equipment fails, and storing your client’s photos only on your hard drive can be a risky business.
Your Website Is Your Storefront Window | Wedding Photography Business Advice
When a future bride is looking for a wedding photographer, she is likely to have at least a dozen of websites open in different tabs when doing her research. This means your website needs to stand out the moment it loads and grab the visitor’s attention. We live in an age of incredibly short attention spans, so you’ll want to pay special attention to every details – from the overall look and feel of your website to the photos you choose to feature. Your website will be the very first thing most potential clients see, so you need to make sure it makes a favorable and lasting impression!
No matter how different each website we design for our clients is, there are certain things we do every time to boost effectiveness. First, the design of the website needs to be simple enough to allow the photos to take the center stage – at the end of the day, it’s a photography website, so if your visitors can’t stop talking about the design of your website, barely mentioning your work, you have a serious problem on your hands. You also need to optimize the website, as well as the photos for faster loading. Every byte counts, and if your website takes longer than a few seconds to load, your visitors are far more likely to abandon it than to stick around and wait.