Wedding Photography Business Essentials | The Simple Guide To Starting A Wedding Photography Business Even Your Grandma Would Love
Wedding Photography Business Essentials | Photography can be one of the most rewarding jobs – you get to earn a living doing what you love, meet new people, and you don’t have to spend your days sitting at a computer. However, at the end of the day, it’s still a job, and taking stunning pictures will take you only so far, especially when you consider the number of photographers launching their own businesses each day. However, that doesn’t mean you should give up on your dream of running a photography business simply because you never went to business school!
In an industry that’s as saturated as the photography industry, business skills are just as important as the photography skills. We’ve all seen many talented photographers fail at turning that passion into a profitable business, while other less talented photographers seem to turn their business idea into a success story pretty effortlessly. If you’re really passionate about photography and you want to give wedding photography a go, we gathered some of the most effective business tips that will help you get started on the right track! Let’s dive right in!
Write Down Your Business Plan | Wedding Photography Business Essentials
Every successful business owner will tell you that in order to achieve your business goals, you need to first write them down. This will help you navigate the waters of running a business and avoid the common pitfalls associated with the startup stage. It will also help you track your progress and make all the necessary tweaks along the way. How will you handle your finances? Will you separate your personal and business accounts? How will you cover your expenses until you start actually making money? These and similar questions will help you make sure you don’t get caught unprepared even when life throws you a curved ball!
Invest In The Right Equipment | Wedding Photography Business Essentials
The equipment is one of those things than can make or break your business, which means there are few other investments more important than the equipment! It will definitely be worth your while to get the best your budget allows. Keep in mind, though, that you shouldn’t blow your entire budget on your primary items – show some love to your backup equipment as well! The last thing you need is for a camera to die on you in the middle of a wedding. After all, even brand new equipment fails, so make sure you’ve got yourself covered.
Sort Out Your Rates | Wedding Photography Business Essentials
One of the biggest mistakes most photographers make when just starting out is leaving it up to their potential clients to set up the terms and the price. We get it, you might feel insecure about the quality of your work, or losing a potential client because of a high price, but it’s a better idea to have a starting point, even if you have to lower the price to secure the booking than to leave it it up to a potential client. At the end of the day, if you don’t know your worth, how is anyone else supposed to know it?
Building Portfolio Builds Credibility | Wedding Photography Business Essentials
Sure, anyone can set up a Facebook page for the photography business and share a few images occasionally, but having a professionally designed and regularly updated website will help you establish yourself as an experienced and reliable industry leader. In order to do that, you don’t have to set up an intricate platform – if anything, having a simple, appealing, fast website that showcases the best examples of your work and provides a potential client with everything they need in order to contact you will be a great start!
A Solid Online Marketing Strategy Is No Longer Optional | Wedding Photography Business Essentials
There’s no denying that having a strong solid presence is absolutely crucial for the success of your business. We all spend countless hours online, whether we’re working, shopping, or simply chatting with friends and family. This is why you’ll want to have a solid online marketing strategy in place the moment you launch your business if you’re hoping to get in front of your potential clients. If you don’t feel like tackling online marketing yourself, you should consider hiring a reputable SEO agency to help you get started on the right track and optimize your website for better ranking.
Play Nice With Others | Wedding Photography Business Essentials
Working and playing nice with others is the key to getting more work as a wedding photographer. This not only begins with your clients, it extends to others in the wedding-production business. Caterers, florists, venue managers, musicians, and more are involved in the wedding production, and any and all of them can be a great source of referrals if you hit it off with them. Not sure where to find them? Start attending industry specific networking events and conferences, introduce yourself to other business owners that target similar audience, but are providing non-competing services. They can refer you to their clients and you can return the favor – a win-win situation!
Small business ownership can be exciting, but it’s also a lot of work, no matter the industry you’re a part of. It will take a lot of commitment, time and even money to get started. The rewards are more than worth it, so when you know that you’re ready to take on the challenges of owning your own photography business, go for it!