Wedding Photography Business Guide | Supercharge Your Photography Business This Summer With These 5 Easy And Fun Tips
Wedding Photography Business Guide | So you want to be a photographer? And not just any type of photographer, you want to be a wedding photographer! After all, it sounds like a great gig, right? Five hours of work one evening on a weekend and a $1000+ payday! What could be simpler? However, there is a lot more to running a successful wedding photography business than just having a service to offer. Many photographers have had a great idea or an incredible talent but haven’t been able to capitalize on it. You’ve chosen a profession that will require many different skills that go beyond taking stunning pictures.
Booking clients is one of the most crucial elements of growing a wedding photography business. Understanding the best ways to promote your services will ensure that you find and book clients that you love and that will help to grow your business. In this economy, you’ll have to use all the marketing tools at your disposal to create a buzz around you and your work. Fortunately for you, with just a few right tools under your belt, you can launch a wedding photography business that not only survives, but thrives!
Brand Your Photography Business | Wedding Photography Business Guide
When it comes to branding, coming up with something personal, unique and consistent is incredibly important. Your brand is what helps you stand out from other photographers, and conveys your own unique style. Your brand will appeal to the type of clients you want – or the ones you don’t want if you’re not careful. If you target brides that are successful professionals, your brand image should be elegant, sophisticated and upscale. If you are targeting young brides, chances are they are looking for a helpful photographer who can convey fun as well as romance in a single shot. Design your marketing materials to match what your ideal bride wants to see.
Take Care Of The Ideal Clients You Have | Wedding Photography Business Guide
As a wedding photographer, one of your ultimate goals is to book clients that are ideal for your business. Once you book those clients, though, you have to take care of them! Happy brides are the most fierce marketing tool you can have as a wedding photographer. She will sing your praises to all of her single friends. She will take her wedding album to the “girls night out” so all her friends can rave about her special day. Keep in mind that, even though it might be just another day at work for you, it’s still someone’s most important day of the year, so give them experience they’re looking for.
Create A Blog And Update It Often! | Wedding Photography Business Guide
A blog is your space to communicate you! Write about funny situations you ran into during shoots, post inspiration, and share anecdotes from your personal life. It’s also extremely valuable to blog about things that your future clients want to know. For example, wedding photographers will want to write a series of tips for brides-to-be for having better wedding photography (such as hiring a professional lighting company or not getting ready in a church kitchen). Remember, a wedding photographer holds a great deal of trust. A blog can help build that trust between you and your clients as they get to know you.
Take Care Of Your Vendors | Wedding Photography Business Guide
Word of mouth referrals are the most powerful sources of new gigs for photographers, so you have to be working hard to get referrals. One way to help encourage that is to reward other non-competing business owners targeting the same audience for telling their clients about your business. You can create vendor cards that feature one particular picture that represents that vendor’s specialty. It’s amazing how loyal business owners can be towards each other when you really hit if off. Make sure you’re promoting their businesses to your clients, and they’ll be sure to return the favor.
Market Or Perish! | Wedding Photography Business Guide
Getting your business all set up with a website and name and logo and all that stuff — that’s what gets you to the starting point. Then the real work begins. You have to get out there and tell people about it, promote your services, your business, and even yourself! Remember that your photographic skills didn’t develop over night, so don’t expect that your business will boom over night. It takes work to make a business successful and even given all of the right ingredients it still might fail. Even if it fails, learn from your mistakes, try again, and try and try and try until you find the best marketing strategies that work for you.