Wedding Photography Business Ideas | Everything You Need To Know About Breaking Into The Business Of Wedding Photography
Wedding Photography Business Ideas | You’ve heard there is big money in wedding photography industry and you want a piece of the action. After all, it sounds like the perfect job, right? Five hours of work one evening on a weekend and a $1000+ payday! What could be easier? However, there is a lot more to running a successful business than taking stunning pictures. Many people have had a great idea or a special talent but have never been able to capitalize on that talent.
If you are just getting started in the industry, it can feel exhausting because it seems like you can’t get your message in front of the right people. Marketing doesn’t have to be expensive or time-consuming, but it does have to be creative in order to get clients to choose you over other wedding photographers. Good news is that it turns out successful photographers share specific traits in common. And you can follow in their footsteps. Below are some of the secrets of successful wedding photographers and the strategies you can steal from them.
Have Specific Goals And Meticulously Track Your Numbers | Wedding Photography Business Ideas
Something almost magical happens when you clearly define a goal: It plants what you want firmly in your brain. This isn’t some mystical phenomenon; having a goal instantly occupies your conscious and unconscious mind, which goes to work scheming and plotting on how to make the goal a reality. Any successful entrepreneur will tell you that you have to organize your thoughts on paper. This detailed document serves as your roadmap, describing what your business is all about and what your goals are. It breaks down things like cash flow, expenses, ownership, and competition.
Invest In A Killer Website | Wedding Photography Business Ideas
Once you’ve come up with a name for your photography business, you’ll need a website. There are free website templates out there, but your website acts like your storefront. You want it to be impressive, so it’s best to have a website professionally designed for you. Including your phone number, a contact button and the words “Contact me!” on each page is a good idea to boost conversion. Giving your potential clients a reason to call you makes it even better. Don’t offer a “free no obligation consultation,” because every bride knows that is code for a sales pitch.
Have A Very Specific Niche With Few Or No Competitors | Wedding Photography Business Ideas
The average bride or groom is bombarded with an average of 3,000 to 5,000 advertising messages each day. As a result, brides-to-be are very skilled at blocking out advertising that isn’t memorable. When you specialize in a particular niche or area, you instantly stand out from the herd with a message that’s irresistible to the exact brides and grooms you are trying to appeal to.
Engage Yourself | Wedding Photography Business Ideas
It’s tempting when you are starting out in the wedding photography industry to hide behind a keyboard. It’s a lot simpler to set up a ‘store front’ website, make some nice business cards and start sending out emails to potential clients. However, you need to follow up with every potential client by a personal call congratulating them on their wedding with genuine interest. People can always figure out when you are being fake. Even if the bride doesn’t end up booking you for her wedding, she will remember you for your personable and friendly attitude.
Get Featured On Blogs | Wedding Photography Business Ideas
There’s a ton of wedding blogs out there that feature photography, and there are some portrait blogs that feature portrait photographers as well. Get your work featured on there if you can, then promote it where your clients can see it. Getting your business all set up with a website and name and logo and all that stuff — that’s what gets you to the starting point. Then the real work begins. You need to get out there and tell people about it, and market yourself! There’s nothing wrong with reminding your potential clients how awesome you are. It’s simply good business.
Referrals Are Vital | Wedding Photography Business Ideas
Word of mouth advertising is one of the most powerful things you can have for propelling your business forward. One way to help encourage that is to reward your existing clients for telling their friends about your business and how awesome you are. You can also create vendor cards that feature one particular image that represents a vendor’s specialty that worked on the same wedding as you did. In your blog posts, link out to vendors that you worked with for each wedding so your visitors can easily access their websites as well, and they’ll be happy to return the favor.