Wedding Photography Portfolio | 5 Must-Haves Of The Perfect Wedding Photography Portfolio Website
Wedding Photography Portfolio | Taking amazing pictures just isn’t enough if you want to turn your hobby into a profitable business. If you’re going into business as a wedding photographer, there are certain things you are going to have to take care of first, and a professionally designed website is one of the most important among them. Google tells us that there are almost one million photography websites online right now. This is bad news for you. The good news is that most of these websites suck. You are trying to get the attention of the millennials, a generation that grew up online. Does your website have what it takes to appeal to them?
As a photographer, there are many details for you to focus on in your business to help you grab the attention of your ideal clients. A well-designed website is vitally important for growing your client base and turning your wedding photography business into a raving success. However, if you are not staying on top of design trends and continually developing your website, you will find yourself behind times and will lose business because of it. Gone are the days when you could set up a free website and let it sit idle for a few years.
Set Your Goals | Wedding Photography Portfolio
First, you have to figure out what you actually want to do with your website. Whether you’re looking for just a simple way to showcase some pictures you took or a full blown e-commerce website, the first step is to identify the website’s goals. The key question here is what you want to achieve. Are you trying to get more business, sell fine art, or just wanna share your pictures so mom can print ’em and slap ’em on the fridge door? If you take 5 minutes to write down the goals for your website, your whole design process will be a lot easier.
Connect With Your Target Audience | Wedding Photography Portfolio
Your main goal should be to connect with the ideal client right away – this is achieved with branding and the overall look and style of the website and the examples of your work that are carefully chosen to help achieve this goal. If you want to attract wedding clients, you need your portfolio to give off the look and feel of a wedding. Typically speaking, weddings are full of white, with beautiful flowers and rays of sunshine, so your wedding photography portfolio should be white, clean, and easy to use.
Show Some Personality | Wedding Photography Portfolio
The great thing is that everyone has a website nowadays, including you. But the downside is… everyone has a website! How can you stand out from the crowd? An About Me page is a great chance for you to introduce yourself as a photographer and a business owner. Everything on your page should be relatable and personable, improving your chances of attracting your potential clients. A wedding photographer holds a great deal of trust, and a great About Me page can help build that trust even before the client meets you in person.
Narrow Down Your Choices Of Images | Wedding Photography Portfolio
Potential clients visit your website to view your images, so welcome them from the moment they land there with a strong image gallery right on your homepage. Great imagery will make it easy to captivate potential clients and draw them in, while a long wall of text will only drive them away. Although you may have a large collection of pictures you wish to share on your portfolio page, try to limit your selection only to the stronger pieces. Too many images in your portfolio can increase load times, and provide the viewer with too many options. It can make your portfolio feel like it is dragging on and on.
Include Contact Information | Wedding Photography Portfolio
The first thing a potential client wants to know when they get to your website is almost always where you’re located. The second being how much you charge. Don’t just say where you’re located, advertise it! Think about it: If someone stumbles upon your website and wants to talk with you, how would they do it? If you forget to include your contact information (or hide it several clicks deep), would you expect them to spend more than 5 minutes hunting for it before they give up? Include something small and subtle at the bottom of each page that doesn’t take attention away from your pictures, but is there when a potential client decides to pick up the phone.