Wedding Photography Startup Guide | Turn Your Passion For Photography Into Profit! 5 Success Tips For The Up-And-Coming Photographer
Wedding Photography Startup Guide | Thanks to the fact that the equipment has never been more affordable, or as user-friendly, photography is one of the most popular hobbies right now. It shouldn’t come as a surprise, then, that so many people decide to quit their day job and start a photography business. However, with this comes the challenge of standing out! Taking stunning pictures will get you only so far in today’s market – in order to turn your passion for photography into a full-blown business, you’ll need to work on your entrepreneurial skills as well!
The good ol’ saying “If it were easy, everyone would do it!” still rings true. There’s good news, though. You don’t have to throw away your dream of running your own business just because the competition is tough – you only need to work smarter to differentiate yourself in the sea of photographers running around with the same equipment, targeting the same brides. We’ve been designing websites, logos, and branded materials for some of the most successful photographers for years now, and we noticed certain things all of them had in common. Curious what it takes to become a successful wedding photographer? Read on to find out!
Being The Second Shooter Is Crucial | Wedding Photography Startup Guide
Learning the ins and outs of the trade is absolutely vital for your success. Sure, you can read as many blogs and manuals as possible, but until you get yourself out there and experience the rush of actually shooting a wedding, nothing will prepare you for it. This is why many photographers work as assistants for already established photographers, or tag along as second shooters. This will not only allow you to ease yourself into the hubbub of a wedding, but it will also help you start building your own portfolio.
Accept The Fact You’ll Spend Most Of Your Day On A Computer | Wedding Photography Startup Guide
One of the most common misconceptions among amateur photographers is that they’ll spend all of their time shooting as soon as they start a business. If you’re just starting out in the industry, you’ll need to be able to wear many hats – from being a photographer to being an accountant, a marketing bigwig, a cleaning lady, and a post-production whizz! Many of these will require you to spend a lot of time on your computer – especially if you’ll be in charge of editing the images. Keep in mind that for each hour you spend shooting, you’ll spend 2-3 hours editing the pictures!
Handle Pricing Like A Pro | Wedding Photography Startup Guide
Many photographers avoid the subject of pricing altogether, whether they’re insecure about their skills or just not sure how much other photographers in their area are charging. Forget that! Your prices should be based on how much you need to earn in order to cover your expenses and actually bring in a profit. At the end of the day, it’s better to have a starting point, even if you need to lower the prices to get the client than to let the potential client set the terms. If you don’t know your own worth, how is a potential client that just met you supposed to know it?
Be A People Person | Wedding Photography Startup Guide
If there’s one thing that can make or break your wedding photography business, it’s your personality! Think about it – your clients are having one of the most important (and most stressful) days of their lives, and you need to have good judgement, see around corners, anticipate the important moments and be there, and have a high-energy drive to get things done. There’s no marketing tool more powerful than a happy bride, and if you do your job well, she’ll be singing you praises to all of her friends.
Start Building A Solid Online Presence | Wedding Photography Startup Guide
We all do our share of online research, whether we’re looking for a new show to watch, a book to read, or a car to buy. Your potential clients are no exception! Even if you come highly recommended, they’ll want to see some proof of your skills and talents, and the first place they’ll look is your website. It’s vitally important your website leaves the right impression on them the moment they land there, otherwise, they might abandon it before it even loads and never give you a second thought again.
Your website is the cornerstone of your online presence, but the truth of the matter is that even the most appealing website won’t do much good for you unless people actually visit it, which is why you’ll want to consider investing in a monthly contract with a reputable SEO agency to handle the optimization of your website. In addition to search engines, you’ll also want to get the attention of your potential clients, which leads us to our next point – social media!
Social Media Is The New Frontier | Wedding Photography Startup Guide
The amount of time we spend on social media is absolutely staggering! And while many will see this as a troubling phenomenon, you should see it as an incredible business opportunity. Building a solid social media presence for your photography business will allow you to get your work in front of a huge audience, establish yourself as a reliable industry leader and ultimately book more clients. And the best part is that it’s completely free – maintaining social presence requires only 20-30 minutes a day once you get everything set up!