Wedding Photography Startup | Ready to Give Up Your Day Job? Turn Your Hobby Into A Wedding Photography Business
Wedding Photography Startup | Starting out as a professional photographer can be very exciting. It’s fun to realize that a photography hobby can also be an effective way to earn a little extra money on the side, so many people decide to turn it into a full-time job. Because of the increasingly low costs of getting into the photography industry, you’re competing with talented college graduates that drastically underprice their services, not to mention “shoot and burn” photographers on Craigslist and “Uncle Bob” amateurs. What are the most successful wedding photographers doing that keeps them on top of the competition?
Every day we are flooded by brands fighting for our attention; so getting your potential clients to pay attention to your photography business can be a difficult task. Launching a photography business in today’s competitive business economy is undoubtedly difficult, but there are steps you can take to make sure your startup gets a fighting chance at success. Let’s discuss some of the things that you need in order to start and grow your photography business.
Focus On Your Target Audience | Wedding Photography Startup
When you first start marketing your business, it is easy to get too excited and try to reach out to everyone at once all the time. However, it is crucial to stay focused on reaching your target clients who are mostly likely to help establish and grow your business. Create a unique style that sets you apart from everyone else in your niche. If your wedding business is generic — if you try to appeal to everyone — your message is watered down and weak. You risk looking just like everyone else and you will be forced to lower your prices in order to stay competitive.
Set Up A Website | Wedding Photography Startup
Having a website that is not just some free website is absolutely vital if you plan to get clients that don’t already know you. Your website is your digital storefront. Not only is it a great way to get more clients, but it’s a really affordable photography marketing tool that you can control completely and find clients outside of the people you already know. It’s one of the most affordable and effective tools a photographer have in marketing our photography business and getting new clients.
Leverage Social Media | Wedding Photography Startup
One of the obvious strategies for marketing your business is using social media. You want to make sure that you are posting consistently, and that you are engaging with your target audience. Blog, tweet, post on Facebook, Instagram, Google+, LinkedIn and do it often. Share examples of your work, support other artists whose work you love and be generous with your information. You should always consider which networks make the most sense for your business. If you’re aiming for visual content, focus your energies on Instagram or Pinterest. If you offer a service that is best expressed by sharing information, build a strong Twitter or Facebook presence.
Motivate People To Share | Wedding Photography Startup
Word of mouth referrals are the most powerful sources of bookings for photographers. People are way more likely to trust the recommendation of a friend than an ad in a magazine. You need to be working hard to get referrals. If you want people to talk about your product or service, there’s nothing quite like giving them a reason to do so. Offer an immediate discount for tweeting about your photography business, or ask them to post about it on Facebook. Or, in exchange for “liking” your photography page on Facebook — maybe they could get some additional perk.
Custom Business Cards Will Help You Stand Out | Wedding Photography Startup
You do not need a full marketing kit out of the gate, but what you do need are business cards. While you are portfolio building you want to get your name out there, and the quickest way is with business cards for referrals. When it comes to your branding, creating something personal, unique and consistent is incredibly important. It helps you stand out from other photographers, and communicates who you are.
Marketing Your Photography Business | Wedding Photography Startup
A big part of running a photography business is marketing. You could have the most amazing photography in the world, but unless people know about it, you will not see any success. In order to get clients, you have to do marketing, plain and simple. Getting your business all set up with a website and name and logo and all that stuff — that’s what gets you to the starting point. Then the real work begins. You need to get out there and tell people about it, and market yourself!