Wedding Photography Website Design | A Simple Guide To Building A Portfolio Website That Will Re-Energize Your Photography Business
Wedding Photography Website Design | Having a website is no longer optional if you’re serious about your wedding photography business – it’s a really convenient way to showcase the best examples of your work without actually scheduling a meeting with every potential client interested in going through your portfolio and provide potential clients with everything they need to reach out to you and hire you. It can also help you reinforce your brand and portray an image of a reliable industry expert. However, not all photography websites are created equal. In fact, most of them do more damage than good!
Keep in mind that you’re marketing your services and products to the millennials – the generation that grew up online. A website that’s been lying around idly for years, is using outdated technology, or takes forever to load won’t do much for you, other than frustrate your potential clients and make them move on to a website of another photographer. There are things you can do to make sure your portfolio not only stands out from the crowd of mediocre websites, but also converts visitors into paying clients, and today we’re sharing the most important ones! Let’s get started.
Don’t Use Cheap Templates | Wedding Photography Website Design
You might be tempted to get a free website template, especially if you’re just starting out and you’re on a tight budget. However, keep in mind that these templates usually have all the telltale signs of amateur design, and the few good ones are already being used by countless other photographers, some probably in your area as well. Photography is a creative industry, and you need to make sure every element of your brand conveys your unique creative vision if you’re hoping to stand out. A bride to be is looking for someone who will capture the essence of the most important day of her life, and a generic website your visitor has already seen countless times will not do you any good!
Keep Things Simple | Wedding Photography Website Design
This is a photography website we’re talking about, so you’ll want to make sure the focus is on the photography. Yet, you’d be amazed just how many photographers choose overly complex designs and add flashy bells and whistles while trying to make their websites stand out. This is more likely to backfire and overshadow your work. At the end of the day, if your visitors can’t stop talking about the design of your website, barely even mentioning your work, you have a serious problem on your hands, so get rid of everything that doesn’t bring value to your website and stick to a design that will push your images front and center where they belong!
Limit Your Selection | Wedding Photography Website Design
When uploading examples of your work, you will want to limit your selection to only the best examples. There’s really no need to upload absolutely every photo you ever took because it will make your portfolio feel like it’s dragging on and on. Another thing you’ll want to pay attention to is that every photo you upload clearly showcases your style of photography, creative vision, and makes your area of specialization instantly obvious. If you specialized in wedding photography only, photos of newborns you took as a favor for a friend definitely should not be on your website!
Be Accessible | Wedding Photography Website Design
One of the most important things you need to do when setting up a website is making contacting you as easy as possible. For example, a bride to be stumbled upon your website, went through your portfolio and liked what she saw – now she wants to hire you. If you don’t feature your contact details on every page, whether in the footer or the header, so she can find them the moment she decided to pick up the phone. However, you’ll also want to set up a separate contact page with all the other contact details. To make sure the contact page packs a punch, add a contact or booking form to allow your visitors to do as much as possible without leaving your website.
Pay Attention To Speed | Wedding Photography Website Design
The time it takes for your website to completely load is one of the major factors affecting its effectiveness, and it’s something photographers should pay special attention to, as their websites are usually image-heavy. If your website takes too long to load, majority of visitors will not stick around waiting – instead, they’re more likely to abandon your website altogether. However, it’s not only your visitors that will be affected by the speed of your website – search engines pay attention to this as well, so if your website loads slowly, it will negatively affect your search engine rankings.
We get it, you’re a photographer and you’re proud of the photos you take, so the last thing you want is upload tiny thumbnails to your website – it’s only natural you want your potential clients to see your photos in all their glory. However, uploading uncompressed photos without optimizing them first for web is not only detrimental, but completely unnecessary. Whenever we design and set up a website for a photographer, we optimize each image before uploading it, oftentimes shaving up to 80-90% of the original size. It takes only a few minutes to compress a hundred photos with a batch action in Photoshop, and considering all the benefits, it will definitely be worth your while.