Winning Photography Marketing Strategy | Are You Losing Business Because Of Your Marketing Efforts? Here’s How To Fix It!
Winning Photography Marketing Strategy | Photography equipment has never been more affordable, or as user-friendly as it is today, so it shouldn’t come as a surprise that photography is one of the most popular hobbies and professions right now. It’s a creative industry that doesn’t keep you chained to a desk all day long, allows you work with people, and helps you grow both spiritually and professionally. As a result, many amateur photographers decide each day to quit their day jobs and start their own photography business. There’s a challenge that comes with this – if you’re serious about turning your passion for photography into a solid source of income, you’ll need to figure out a way to stand out from the crowd of all those people!
This is where marketing comes into play to save the day: it can help you take your business to the next level and stay ahead of your competitors. However, you’d be amazed how many photographers out there don’t realize the importance of a solid marketing plan, or overlook their strategy until they run out of clients, at which point it might be too late. To help you get the most out of your marketing efforts without losing your mind, we put together a quick overview of some of the most effective tactics you can start implementing into your routine today! Let’s dive right in!
Marketing Is A Marathon, Not A Sprint | Winning Photography Marketing Strategy
Inexperienced photographers believe they’ll be able to spend all of their time shooting as soon as they launch a business, so they focus on work as soon as they book a dozen of gigs. These are usually followed by a period of frantic and random marketing campaigns that are not only exhausting, but can actually cost you more money than they help you earn. On top of it all, if you don’t have a year-long marketing plan, there’s not enough time to gauge the effectiveness of each effort and tweak the strategy to ensure best results.
However, instead of blocking out weeks and months each year to focus solely on marketing, you can come up with a strategy that will allow you to handle marketing even during the busiest season. This way you’ll avoid burnout and you’ll be far less likely to end up hating your job. In other words, marketing success is about consistency, and once you set up a solid strategy, you won’t have to spend more than half an hour a day on maintaining your marketing efforts.
What’s Your Online Presence Like? | Winning Photography Marketing Strategy
Long gone are the days when you could put out an ad in your local newspaper and sit back while the clients come rushing through the door. Of course, there are still ads in newspapers, but they’re far from being the marketing force they once were – today, most of your marketing will take place online, so take some time to determine what your online presence is like, starting with your website. Do you have one? If so, is it up to date with the latest technology? For example, while Flash websites were super popular only a few years ago, nowadays most devices don’t even support Flash, which means your website will be a simple blank white page on all iPhones and iPads – not something you want a potential client to stumble upon.
Once you make sure you have a decent website up and running, take a look at your social media presence. Have you set up accounts for your business on all major social networks? How often do you publish content? What type of content do you publish? Do you interact with your potential clients or is the communication one-sided? These and many other questions will allow you to find any cracks in your social media efforts. Remember, it’s called social media for a reason, so don’t just bombard your followers with random sales messages – instead, join the ongoing conversation and throw in your two cents.
Set Up A Referral Program | Winning Photography Marketing Strategy
One of the most powerful tools in the photography industry is one of the hardest ones to get right – word of mouth marketing. We are all more likely to trust a friend or a family member than a random ad in the newspaper or online, so make sure the experience not only meets, but exceeds client expectations. To get even more business out of your existing clients, consider offering a referral incentive. Find something that has high perceived value but doesn’t cost you too much – for example, a couple of free prints or a discount. While many happy clients will sing your praises on their own, offering a reward will get even more clients spreading the word about your business.
Your clients are not the only potential source of referrals – you can also set up a referral network with other business owners in your niche. The goal is to put together a group of a few business owners that have the same target audience as you do, but offer noncompeting services. For example, if you’re a wedding photographer, you can approach wedding venue owners, florists, planners, and even cake decorators. This way you’ll be able to send your clients their way without losing any business. In fact, you might actually grow your business, as other business owners will return the favor and send their clients your way.